Job Summary We are looking for a creative and detail-oriented Content Writer to develop compelling content that aligns with our brand identity and marketing goals The ideal candidate should have hands-on experience in crafting engaging content across various platforms particularly in the BFSI SaaS and advertising domains Key Responsibilities - Develop high-quality engaging and brand-aligned content to meet business objectives and audience needs - Brainstorm and pitch innovative content ideas tailored to target audiences - Write explicit concise and persuasive copy for blogs social media landing pages email newsletters and other marketing materials - Conduct performance analysis of content to drive optimization and identify trends - Perform content gap analysis to uncover opportunities and refine content strategy - Manage and maintain an editorial calendar to ensure timely content delivery - Stay updated with content marketing trends and apply best practices - Collaborate with marketing design and SEO teams to enhance content quality and effectiveness Requirements - Bachelor s degree in Marketing Communications Journalism Advertising or a related field - Proven experience in content writing within BFSI SaaS or advertising industries - Excellent command over English and Hindi both written and verbal - Strong project management and multitasking abilities - Expertise in crafting blog posts articles email campaigns and landing page copy - Solid understanding of SEO principles and ability to optimize content for search engines - Familiarity with tools such as Google Analytics SEMrush Ahrefs or similar platforms - Proficiency in using content management systems especially WordPress - Strong organizational skills with an ability to meet deadlines and manage time efficiently - Self-motivated and a collaborative team player ref updazz com