Description IOTAP is the creator of Work 365 Work 365 is a SaaS application for companies generating revenue through a subscription model Work 365 users are Services companies and Cloud Resellers that are looking to grow their revenue We have users around the world and global team that supports our customer s needs We are looking for someone with an imagination that can work in a quick-paced environment with a global team with plenty of flexibility and opportunity to grow You will be working with the business leaders to drive outcomes in a quick-growing market visit www work365apps com What You ll Do Demand Generation Growth Marketing Plan and execute multi-channel marketing campaigns webinars LinkedIn email paid ads SEO Own lead generation drive inbound traffic optimize conversion rates and track campaign ROI Manage LinkedIn Ads Google Ads and paid media campaigns for maximum effectiveness Coordinate webinars and external events driving attendance and engagement Analyze campaign performance website traffic and conversion rates making data-driven improvements Content Product Marketing Develop and manage blog posts case studies whitepapers email campaigns and ad copy Own and execute the social media strategy primarily focusing on LinkedIn Craft compelling messaging around Work 365 s product features benefits and differentiators for IT service providers and Microsoft partners Work closely with leadership and technical teams to translate product updates into market-ready messaging Optimize SEO strategy ensuring high-ranking content that attracts the right audience Collaboration Execution Work with potential external vendors for paid ads SEO and content creation ensuring alignment with company goals Collaborate with senior leadership including CMO technical teams to refine messaging and marketing strategy Own marketing automation CRM workflows in HubSpot to nurture and convert leads Continuously track and report on KPIs refining strategies based on performance insights Requirements 3-6 years of marketing experience ideally in B2B SaaS IT services or Microsoft partner ecosystems Proven demand generation experience running LinkedIn Ads Google Ads SEO and email marketing Strong content marketing skills including blog posts case studies and email sequences Experience managing webinars and virtual events driving engagement and conversions Hands-on experience with HubSpot or similar marketing automation tools Data-driven mindset able to analyze marketing performance and optimize accordingly Self-starter able to execute independently and work cross-functionally Why Join Us Be part of a fast-growing Microsoft CSP and subscription billing company Own and shape the marketing strategy your impact will be visible and measurable Competitive salary with growth opportunities based on performance