About the Role

We are looking for a creative, trend-savvy, and data-driven Assistant Manager Social Media to lead HOCCO's organic social media presence and build one of most loved food brands. The ideal candidate should be passionate about content creation, digital storytelling, and community building, with the ability to create engaging campaigns that drive brand love and consumer engagement.

Key Responsibilities

- Develop and execute the organic social media strategy across Instagram, Facebook, YouTube, and other relevant platforms.
- Plan and manage the monthly content calendar aligned with brand campaigns, product launches, and seasonal activations.
- Conceptualize and create engaging content including Reels, short videos, memes, static creatives, carousels, and trend-based content.
- Coordinate and manage content shoots with internal teams, agencies, creators, photographers, and videographers.
- Identify emerging social media trends, viral formats, and platform updates to keep the brand relevant and engaging.
- Build and nurture online communities by responding to comments, messages, and consumer queries in a timely manner.
- Collaborate with influencers, creators, and agency partners to amplify organic reach and engagement.
- Work closely with Brand, Design, Digital, and Product teams to ensure consistent brand communication.
- Monitor campaign performance and prepare weekly/monthly reports with actionable insights.
- Track competitor activities and benchmark best practices across FMCG, Food, QSR,



and D2C brands.
- Continuously optimize content based on analytics, audience behavior, and platform insights.

Required Skills & Experience

- 2-3 years of experience in Social Media Marketing.
- Experience in FMCG, Food, Beverage, Ice Cream, QSR, D2C, or Consumer Brands is preferred.
- Strong understanding of Instagram, Facebook, YouTube Shorts, LinkedIn, and emerging social media platforms.
- Excellent copywriting, storytelling, and communication skills.
- Creative mindset with a strong understanding of internet culture, memes, and social media trends.
- Experience coordinating content shoots and working with creative agencies and influencers.
- Strong analytical skills with the ability to interpret social media metrics and derive actionable insights.
- Ability to manage multiple campaigns in a rapid-paced environment.
- Proficient in Microsoft Excel and PowerPoint; familiarity with Canva, Meta Business Suite, Google Analytics, and social media analytics tools is preferred.

Education

- Bachelor's degree in Marketing, Mass Communication, Journalism, Advertising, Digital Marketing, or a related field.
- MBA/PGDM in Marketing is preferred.

Expected Outcomes

- Organic Reach
- Engagement Rate
- Follower Growth
- Reel Views & Video Performance
- Community Response Time
- Share of Voice
- Content Consistency & Calendar Adherence
- Creator Collaboration Performance
- Audience Growth & Retention
- Campaign Engagement Metrics

📌 Assistant Social Media Manager (Ahmedabad)
🏢 Hocco Industries
📍 Ahmedabad