Roles and Responsibilities

- Plan, Execute and Optimize Meta Ads - Manage and optimize digital campaigns using various tools such as Google Analytics, Facebook Ads, LinkedIn Ads, Instagram Ads, Meta Ads and other relevant platforms.
- Lead Generation - Generate B2C and B2B leads and coordinate with sales for conversion
- Collaborate with cross - functional teams to ensure alignment on brand messaging and target audience engagement
- Strategy Alignment - Ensure Meta Ads campaigns are aligned with overall SEO and content strategy to maximize reach and lead quality
- Performance Marketing - Manage ad budget, CPC, CPL, and ROAS to hit monthly targets.
- Reporting - Weekly reports on campaign performance, insights and next steps
- Brand & Creative Coordination - Coordinate with design and creative team for ad creatives and content as per requirement.
- Conduct regular performance analysis to identify areas for improvement and adjust campaign tactics accordingly.




- Stay up to date with industry trends and best practices in digital marketing to continuously improve skills.

Must Have Skills:

- Performance Marketing
- User Acquisition
- Meta Ads (Facebook, Instagram, LinkedIn and Relevant platform)
- Quality Lead Generation
- Growth Marketing/Digital Marketing
- Campaign Management
- Google Analytics

Requirements:

- 3-5 years of experience in integrated marketing or a related field.
- Bachelor's degree in Marketing, or Digital Marketing.
- 3-5 years hands on experience running Meta Lead Ads.
- Proven track record of developing successful digital campaigns that drive user acquisition.
- Proven track records of generating quality leads at low CPL.
- Data driven mind set.

Candidates must have prior experience in Consumer Electronics/ Home Solutions/Automotive.

📌 Integrated Marketing Associate (Greater Noida)
🏢 Redon Lithium Industries
📍 Greater Noida