Regional Sales Leader - Additives & Silicones

Role Overview

We are seeking an experienced and commercially savvy Regional Sales Leader - Additives & Silicones to drive business growth within the mattress and related industries. This role combines technical sales, customer development, and strategic account management, requiring the ability to understand customer formulations, assess current supplier relationships, and provide both technical guidance and commercial support.

The successful candidate will work closely with customers to optimize product performance, develop long-term partnerships, and create value-driven commercial solutions. This is a highly customer-facing role involving significant domestic and international travel.

Key Responsibilities

- Develop a deep understanding of the company's additives and silicone product portfolio, applications, and value propositions.
- Evaluate customer formulations and manufacturing processes to identify opportunities for product improvement and optimization.
- Analyse customers' existing vendor base and competitive landscape to develop effective conversion and account growth strategies.
- Provide technical guidance and application support to customers during product evaluation, trials, and commercialization.
- Educate customers on product performance benefits, processing advantages, quality improvements, and sustainability opportunities.
- Build and maintain strong relationships with key stakeholders, including procurement, technical, R&D;, production, and leadership teams.
- Develop and manage a robust sales pipeline,



identifying recent business opportunities and expanding existing accounts.
- Create and negotiate commercial structures that support long-term contracts and strategic partnerships.
- Position products effectively against competing technologies and suppliers through value-based selling.
- Collaborate with technical, product management, and marketing teams to ensure customer success.
- Monitor market trends, competitor activities, raw material developments, and customer needs.
- Represent the company at customer meetings, industry events, trade exhibitions, and technical seminars.
- Travel extensively across domestic and international markets to support business development and customer engagement.

Candidate Profile

Essential Requirements

- Proven experience in B2B technical sales, application support, or business development.
- Strong understanding of customer formulations, manufacturing processes, and technical product applications.
- Experience providing both technical and commercial support to customers.
- Ability to engage with technical, operational, procurement, and senior management stakeholders.
- Strong negotiation, relationship-building, and account management skills.




- Commercial mindset with the ability to structure and manage long-term agreements.
- Comfortable with extensive domestic and international travel.

Preferred Industry Experience

Candidates with experience in the following areas will be strongly preferred:

- Polyurethane foam industry
- Additives and specialty chemicals
- Foam formulation and processing chemicals
- Technical materials sold through B2B channels

Educational Qualifications

- Bachelor's degree in Chemical Engineering, Polymer Technology, Chemistry, Materials Science, Business, or a related discipline.
- MBA preferred.

Key Competencies

- Technical sales and consultative selling
- Customer formulation analysis
- Application development and technical support
- Strategic account management
- Commercial negotiations and contract structuring
- Customer education and product evangelization
- Relationship management
- Market development
- Problem-solving and analytical thinking
- Results orientation

Ideal Candidate

A technically strong sales professional with a successful track record in the mattress, foam, additives, silicone, or specialty chemicals industry. The ideal candidate can confidently discuss formulations and manufacturing challenges with technical teams while also engaging commercial stakeholders to drive long-term business partnerships. They should be comfortable balancing technical consultation, customer education, and strategic sales responsibilities while travelling extensively to support regional and international growth.

📌 Regional Sales Manager - Additives & Silicones (Noida)
🏢 Saan Global
📍 Noida