Purpose -

The role is responsible for driving primary sales growth in the HORECA segment while providing structured guidance and commercial direction to Food Retailers. The role focuses on customer acquisition, relationship management, category growth, team productivity, and adherence to SOPs, while ensuring strong coordination with internal stakeholders to deliver profitable and sustainable growth.

Key Responsibilities -

HORECA Sales & Customer Management (Primary Focus)

- Own and drive sales, customer acquisition, and revenue growth for the HORECA segment within the assigned zone.
- Build and maintain long-term relationships with hotels, restaurants, caterers, and institutional customers.
- Develop deep understanding of customer needs and design appropriate food-service solutions.
- Drive growth of focused categories and high-margin products within HORECA accounts.
- Visit customers as per journey plan to influence buying behaviour and increase wallet share.
- Ensure high levels of customer satisfaction and qualified complaint resolution.

Food Retailers Guidance & Enablement

- Provide strategic and day-to-day guidance to Food Retailers to support HORECA-led growth.
- Align Food Retailer activities with category priorities, customer needs, and store-level objectives.
- Act as a bridge between Sales, Food Retailers, and Operations to ensure cohesive execution.

Team Management & Capability Building

- Lead, coach, and manage Sales Officers, tele-callers, and other assigned team members.
- Allocate beat plans and market visit schedules; closely monitor adherence and execution quality.
- Track individual and team performance against targets; initiate corrective actions where needed.
- Support ongoing training, coaching, and skill development of team members.




- Foster a high-performance, customer-focused, and collaborative team culture.

Business Planning & Control

- Drive achievement of sales, customer, and value targets while maintaining discipline on costs.
- Monitor market trends, competition, and customer insights; share actionable inputs with stakeholders.
- Ensure accuracy of customer data, memberships, and documentation as per company procedures.
- Support sales forecasting, projections, and basic budgeting inputs where required.

Governance, SOP & Stakeholder Coordination

- Ensure strict adherence to company policies, store SOPs, and compliance standards.
- Coordinate closely with Operations, Admin, Credit Control, Check-out, and GA teams for smooth execution.
- Identify process gaps and suggest improvements to enhance efficiency and customer experience.
- Act responsibly as a duty manager when required, supporting overall store discipline and standards.

Education & Experience

- Graduate in Business Administration, Management, Marketing, Hotel Management, or equivalent.
- 4-6 years of experience in sales, business development, or operations, preferably in HORECA, food retail, food service, wholesale, or retail environments.
- Prior experience in team handling and customer-facing roles is essential.

Core Competencies

- Strong customer and commercial orientation
- Ownership and accountability
- Resilience and ability to handle pressure
- People leadership and coaching ability
- Structured execution and discipline
- Data and number orientation

Technical & Functional Skills

- Understanding of sales metrics, categories, and margins
- Exposure to sales planning, forecasting, and basic budgeting
- Strong problem-solving and decision-making skills
- Computer literacy and reporting discipline

📌 Assistant Manager - Sales (Greater Noida)
🏢 Lots Wholesale Solutions
📍 Greater Noida