CASIO INDIA MUSICAL INSTRUMENTS DIVISION
In-Store Brand Promoter
Electronic Musical Instruments (EMI) Category
POSITION TITLE
CATEGORY
EXPERIENCE
REQUIRED
CTC / COMPENSATION
In-Store Promoter
EMI (Keyboards/
Pianos)
25,000 30,000 /
mo
2 4 Years
JOB PURPOSE
The In-Store Brand Promoter will be responsible for driving retail sales of Casio Electronic Musical
Instruments (Keyboards, Digital Pianos, Synthesizers, and accessories) at designated modern trade and
multi-brand musical retail outlets. The role involves engaging prospective customers, delivering live product
demonstrations, assisting in sound selection, maintaining store displays, and achieving monthly sales
targets.
KEY RESPONSIBILITIES
Sales & Target Achievement: Proactively engage retail footfall to achieve and exceed monthly assigned
sales targets for Casio keyboards and digital pianos.
Product Demonstration: Deliver engaging live demonstrations of Casio EMI models (e.g., Mini
Keyboards, CT-X series, Celviano, Privia digital pianos), highlighting unique features, tones, rhythms, and
educational functions.
¢ Customer Engagement: Understand customer requirements (beginners, hobbyists, music students, or
professionals) and guide them toward the most suitable product.
¢ Visual Merchandising & Store Upkeep: Ensure all Casio display units are operational, clean, correctly
tuned/calibrated, and equipped with functional accessories (power adapters, headphones, stands).
¢ Stock & Inventory Monitoring: Track daily stock levels, notify store managers regarding fast-moving
inventory,



and assist in stock replenishment requests to prevent stockouts.
¢ Competitor Intelligence: Gather insights on competitor pricing, promotional oers, and market trends,
reporting feedback regularly to the Area Sales Manager.
¢ Reporting & Documentation: Maintain daily sales logs, footfall reports, and customer lead data via the
assigned mobile app or reporting sheets.
ELIGIBILITY CRITERIA & QUALIFICATIONS
¢ Education: Minimum 12th Pass (Higher Secondary) or Graduate in any discipline.
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¢ Experience: 2 to 4 years of proven experience in in-store sales, retail promotion, or customer-facing
roles (experience in musical instruments, consumer electronics, or lifestyle retail is preferred).
¢ Musical Aptitude: Basic to intermediate prociency in playing keyboard/piano or a robust passion and
sound knowledge of musical instruments is highly desirable.
¢ Communication: Good verbal communication skills in the local language and Hindi (English prociency
is an added advantage).
¢ Personality: Enthusiastic, approachable, goal-oriented, and capable of holding customer attention
through live demos.
REMUNERATION & WORKING CONDITIONS
Monthly CTC: 25,000 30,000 per month (Commensurate with experience and skill set) + Attractive
performance-based sales incentives.
Work Timing: Retail store hours (6-day work week with rotational week-os, including working on weekends
and peak holidays).
Note for Candidates: Passion for music, customer persuasion skills, and a active retail mindset are key
evaluation factors during the interview process.
Casio India Co., Pvt. Ltd. Internal Recruitment Document
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📌 InStore Promoter (Noida)
🏢 Awign Enterprises
📍 Noida