- Support in development and execution of effective and successful marketing plans for the Segment.
- The role is expected to plan and execute delivery marketing campaigns and weak market interventions & share of voice through offline and online campaigns.
- Further this role helps the business in delivery of the outcomes of Returns on Marketing Investments right from planning of those investments to execution and driving value from the same.
- The role will have complete ownership of marketing budget planning and execution as per the agreed plan.
- Work with different teams (Digital Marketing, Retail, Rural, HAB, CMPC) and external agencies to Identify and deliver positioning for the category with a explicit focus on Customer Engagement and Category Building.
- The role will be accountable for Brand Value Proposition, Activations (online & offline), Marketing Strategy, POSM,
and Packaging for the Category and develop campaigns around them to improve the Market Share and reach of the products.
- Handle Product training (modules) to internal and external customers and set directions for the channel partners and brief sales and trade marketing teams on marketing objectives and deliverables.
- Support in executing merchandising activities, ATL & BTL, product shoots, creating campaigns around Brand Properties, and display plans.
- Develop insights into the Consumers mindsets and behaviors through Qualitative and quantitative researches for driving initiatives on marketing.
- Basis the Insights, monitor and evaluate opportunities and put in place right actionable where necessary for ensuring right Product or Channel positioning, Merchandising, Trade marketing initiatives, Local marketing programs and allied marketing activities