Role & responsibilities:

- Lead the design, customization, and optimization of Salesforce Sales Cloud processes.
- Work closely with business stakeholders to translate requirements into effective CRM solutions.
- Enhance and manage Account, Contact, Lead, and Opportunity Management workflows.
- Configure and develop custom components including Flows, Apex, LWC, and Visualforce as needed.
- Build and refine lead assignment rules, conversion processes, and account hierarchies.
- Manage integrations between Salesforce and external systems using REST/SOAP APIs or middleware.
- Oversee data management, data migration, and ensure data quality across CRM.
- Ensure adherence to Salesforce best practices, security model, and role hierarchy structures.
- Collaborate with cross-functional teams including Sales, Marketing, and Service.
- Lead deployments using DevOps tools (CI/CD, Git) and support release cycles.




- Stay updated on Salesforce releases and recommend enhancements.

Preferred candidate profile:

- 10+ years of end-to-end Salesforce experience covering development, configuration, and integrations.
- Solid functional understanding of Sales Cloud: Accounts, Contacts, Leads, Opportunities.
- Hands-on expertise with Apex, Lightning Web Components, SOQL, Flows, and core configurations.
- Proven experience in Lead Management, Account Management, and CRM process optimization.
- Experience with Salesforce APIs, data migration, and integration platforms (MuleSoft, Informatica, etc.).
- Strong knowledge of Salesforce security, sharing rules, and role hierarchies.
- Experience working in Agile/Scrum environments.
- Salesforce certifications preferred (Platform Developer I/II, Sales Cloud Consultant, Admin).

📌 Salesforce Developer (Delhi)
🏢 NLB Services
📍 Delhi