Key Responsibilities :

Business Development & Key Account Management

- Develop and execute the Up-to-date Trade & Quick Commerce strategy across India.
- Build and manage strategic relationships with leading retail and quick commerce partners national and regional retail chains.
- Drive complete SKU listings across all platforms.
- Negotiate annual business agreements, commercial terms, margins, trade investments, and Joint Business Plans (JBPs).
- Identify new growth opportunities and emerging channels.

Distribution & Market Expansion

- Expand product availability across Metro, Tier I, Tier II, Tier III and emerging markets.
- Coordinate with distributors, dark stores and fulfilment centres for superior execution.

Supply Chain & Inventory Management

- Coordinate with Supply Chain, Manufacturing, Planning and Logistics teams.
- Ensure high service levels, inventory optimization and fill rates.
- Minimize stock-outs while maintaining freshness for dairy products.
- Improve forecasting accuracy and replenishment efficiency.

Category Management

- Develop category growth plans.
- Improve assortment, visibility and digital shelf presence.




- Secure premium merchandising opportunities.
- Optimize product mix for profitability and consumer demand.

Pricing & Market Intelligence

- Monitor competitor pricing, promotions and market trends.
- Track category performance and consumer behaviour.
- Recommend pricing and growth strategies.
- Identify new opportunities for innovation and premiumization.

Marketing & Consumer Activation

- Work closely with Marketing on:
- Platform promotions
- Digital campaigns
- Product launches
- Seasonal activations
- Sampling programs
- Loyalty initiatives

- Measure campaign effectiveness and ROI.

Commercial Management

- Deliver annual sales and profitability targets.
- Prepare business plans and budgets.
- Track margins, promotional spends and account productivity.
- Improve working capital efficiency.

Relationship Management

- Build long-term strategic partnerships with key decision-makers.
- Represent the company during annual business reviews and negotiations.
- Collaborate effectively with Sales, Marketing, Finance, Supply Chain and Manufacturing teams.

📌 Modern Trade Executive (Delhi)
🏢 Creamy Foods
📍 Delhi