Job Description About Xtracut
n Xtracut Systems Private Limited is a Chennai-based digital marketing and web development agency. We are a Google Partner, a Meta Business Partner and a Zoho Authorised Partner, working across healthcare, education, retail and D2C accounts on brand, content, performance and technology.
n Job Summary
n We are looking for a Social Media Account Manager who understands social media deeply—not just as a profession, but as an evolving digital ecosystem. The core of this role is ideation: spotting trends early, identifying their relevance to the brand, and turning them into reels or posts that can be effectively executed with the resources at hand. Equally important is accountability: you own the numbers on your accounts and are responsible for achieving the growth targets committed to the client each month.
n Key Responsibilities
n Performance and Goal Ownership
n n Own the monthly KPIs on every account you handle — followers, reach, engagement, video views, leads
n Work to agreed monthly growth targets and track progress through the month, not at the end of it
n Review performance weekly and course-correct while there is still time in the cycle
n Flag any account trending below target early, with a recovery plan — not an explanation after the fact
n Justify content decisions with data: what worked, what did not, what changes next month
n n Content and Ideation
n n Ideate reel concepts weekly — hooks, formats, audio, treatment — and pitch them with a explicit rationale for why they will work
n Track trends daily and adapt relevant ones to brand context within the trend's shelf life
n Write scripts, captions and carousel copy in English and Tanglish/Tamil that read as spoken, not translated
n Build monthly content calendars and see them through to publishing on schedule
n Prepare shot lists and coordinate shoots — talent, location, props, timelines
n Brief designers and editors, and QC output before it reaches the account lead
n n Shoot Coordination — Client and Production Team
n n Own the monthly shoot calendar end to end — plan shoot days in line with the content calendar and lock them well before the publishing window
n Coordinate with the client to confirm dates, locations, permissions and the availability of spokespeople,



doctors, staff or talent
n Circulate the shoot brief, shot list and references to the client for approval ahead of the shoot, and close all open points before the crew is booked
n Brief and schedule the production team — photographer, videographer, editor and support crew — on call time, equipment, deliverables and location logistics
n Run the shoot day on ground: hold the schedule, work through the shot list, manage talent between setups and take client approvals on the spot where possible
n Confirm footage handover, backup and edit timelines with the production team immediately after every shoot
n Track shoot costs against budget and flag overruns before commitments are made
n Maintain a shoot tracker — planned versus completed shoot days, footage received, and content published from each shoot
n n Performance Marketing Creatives
n n Ideate and brief ad creatives for paid campaigns — statics, carousels and video cuts
n Write ad copy, hooks and CTAs built for conversion, not for organic reach
n Work with the performance team on offers, landing page alignment and audience-led messaging
n Supply creative variants for testing and refresh fatigued creatives on schedule
n Read ad-level performance and feed learnings back into the next creative round
n n Platforms
n n Own content planning and publishing across Instagram, Facebook, LinkedIn and YouTube
n Adapt tone and format per platform — LinkedIn is not a mirror of Instagram
n Manage community engagement across all four — comments, DMs, and lead capture flows
n n Influencer Marketing
n n Identify and shortlist creators that fit the brand and the budget
n Handle outreach, negotiation, commercials and contracts
n Write influencer briefs and manage shoot-day coordination
n Track deliverables, approvals and posting timelines
n Report on influencer campaign performance and cost per outcome




n n Client Coordination
n n Act as day-to-day point of contact — updates, approvals, escalations
n Run review calls with performance data and forward plans
n Convert client feedback into clear, actionable briefs for the internal team
n Manage expectations on timelines and scope, and flag risks early
n n Reporting
n n Deliver weekly performance reports with target versus achieved for every metric
n Maintain the content tracker as the single source of record, updated weekly
n n Required Skills and Qualifications
n n Bachelor's degree in Marketing, Communications, Media or a related field
n 3–4 years in social media content, agency experience preferred
n Demonstrated ability to ideate original short-form video concepts — portfolio or reel links required
n Track record of working to and meeting defined social media targets
n Strong grasp of Instagram Reels mechanics: hook retention, watch time, audio selection, posting cadence
n Experience briefing or writing paid ad creatives and copy
n Hands-on experience managing Facebook, LinkedIn and YouTube alongside Instagram
n Experience coordinating shoots end to end — client scheduling, production crew briefing and on-ground execution
n Prior influencer marketing experience — outreach through to reporting
n Client-facing confidence: can hold a review call and take feedback without escalating everything
n Fluent written Tamil and English
n Working knowledge of Meta Business Suite, Canva and scheduling tools
n Able to read platform analytics and convert insight into the next month's plan
n n Note: Video editing is not required for this role.
n Key Performance Indicators
n n Monthly growth targets met per account — reach, engagement, followers, video views
n On-time publishing against the calendar, zero missed dates
n Shoots planned, approved and executed on schedule with the client and production team
n Weekly reports submitted on time and acted upon
n Volume and quality of reel concepts pitched and approved each month
n Ad creative performance — CTR and cost per lead against benchmarks
n Influencer campaigns delivered on time and within budget
n Client satisfaction and retention
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📌 Social Media Account Manager (Chennai)
🏢 Xtracut
📍 Chennai