Job Description KEY RESPONSIBILITIES:
n • Drive product-led visibility through strategic PR seeding, media outreach, and curated media
n drops.
n • Plan and execute high-impact media engagements, walkthroughs, events, and brand
n interactions.
n • Build and maintain strong relationships with Tier 1, Tier 2, business, lifestyle, and regional
n media.
n • Manage PR calendars for Lifestyle & Corporate , campaign timelines, and reporting with
n strong adherence to TATs.
n • Track and analyse media coverage, share of voice, sentiment, and campaign performance.
n • Support crisis communication planning and real-time issue management.
n • Build leadership visibility through interviews, podcasts, opinion pieces, KOL collaborations,
n and speaking opportunities.
n • Plan and execute LinkedIn marketing initiatives including corporate updates, thought
n leadership, and campaign visibility.
n • Develop key industry narratives, media angles, and communication frameworks.
n • Work closely with senior leadership for strategic messaging and external communication.
n • Drive brand communication initiatives around craft, artisan clusters, heritage, sustainability,
n and the brand's larger vision and mission.
n • Build compelling storytelling narratives that strengthen brand identity and emotional consumer
n connect.
n • Develop communication frameworks for campaigns, launches, cultural moments, and brand-
n led initiatives.
n • Ensure consistent articulation of brand values across media, content, leadership
n communication,



and marketing channels.
n • Work closely with internal stakeholders to bring forward stories around craftsmanship,
n communities, and brand purpose.
n • Develop and execute content marketing strategies aligned with brand and business goals.
n • Coordinate with internal teams and external agencies for content creation and amplification.
n • Maintain consistency in tone, messaging, and brand positioning across channels.
n Years of Experience:: 7-8 years of experience in Lifestyle PR, and Corporate
n Communications
n Bachelor's/Masters: Marketing Communication, Journalism or related field from a premier college
n Knowledge & Skills:
n  Solid media relations with editors and senior journalists.
n  Excellent writing, editing, and storytelling abilities.
n  Strong understanding of content marketing, SEO, and GEO optimisation.
n  Experience in corporate communications and thought leadership positioning.
n  Ability to manage multiple campaigns and stakeholders simultaneously.
n  Strong presentation, coordination, and project management skills.
n  Data-driven mindset with experience in reporting and performance tracking.
n  Excellent networking and relationship-building skills across diverse industries.
n  Proficient in crisis management and strategic reputation recovery.
n  Deep understanding of the nuances between Lifestyle and Corporate PR, with the
n agility to manage both simultaneously.
n Interested candidates please share resume at

📌 Manager - Corporate Communication & PR (Faridabad)
🏢 FABINDIA
📍 Faridabad