Job Description – Franchise Development Manager

Location: Mumbai

Company: the EleFant

Department: Franchise Growth & Expansion

Experience: 3–6 Years

About the Role

We are looking for a Franchise Development Manager who can drive the EleFant’s expansion by identifying, engaging and converting potential franchise partners across India.

This is primarily a sales and business development role . The person will own the franchise lead journey—from the first conversation to commercial discussion, closure, documentation and handover for launch.

The ideal candidate should be target-driven, persuasive, commercially sharp and comfortable selling an entrepreneurial opportunity.

Key Responsibilities

1. Franchise Sales & Conversion

- Manage franchise leads generated through digital marketing, referrals, events and other channels.
- Understand the prospect’s investment capacity, location and business expectations.
- Conduct franchise presentations and discovery calls.
- Explain the EleFant business model, investment, economics and operating structure.
- Handle commercial questions and objections confidently.
- Follow up systematically and drive prospects towards closure.
- Achieve monthly franchise sales and revenue targets.

2. Franchise Lead Management

- Maintain a robust pipeline of qualified prospects.
- Ensure quick response to all incoming leads.
- Maintain complete lead status and follow-up history in CRM.
- Identify hot, warm and long-term prospects.
- Improve lead-to-meeting and meeting-to-closure conversion.

3. Market & Territory Development

- Identify high-potential cities, micro-markets and territories for expansion.
- Build city-wise franchise pipelines.




- Research competition, demographics and local business potential.
- Develop local channels for franchise lead generation.

4. Commercial Closure & Documentation

- Coordinate franchise agreements, payments and documentation.
- Ensure prospects clearly understand the commercial model before signing.
- Work with Finance, Legal and Operations for smooth closure.
- Maintain proper documentation for every franchise partner.

5. Franchise Onboarding & Handover

Once the franchise is closed, coordinate with internal teams for:

Sale → Agreement → Payment → Location/Setup → Training → Inventory → Launch

Ensure the franchise partner experiences a professional transition from sales to operations.

6. Relationship Management

- Build strong relationships with prospective and newly onboarded franchise partners.
- Act as the bridge between the franchise partner and internal teams during onboarding.
- Capture franchise feedback and use it to improve the sales process.

Key KPIs

Success in this role will be measured on:

- Number of franchises closed per month
- Franchise revenue generated
- Lead-to-meeting conversion %
- Meeting-to-closure conversion %
- Average sales closure time
- Lead follow-up TAT
- Collection/payment completion
- Pipeline value
- City-wise expansion




- Successful handover and launch of closed franchises

Who We're Looking For

Someone who:

- Has 3–6 years of experience in franchise sales, business development or high-ticket B2C/B2B sales.
- Has preferably sold franchise/business opportunities, real estate, education, financial products or other ₹5 lakh+ propositions .
- Is comfortable speaking with entrepreneurs, investors and business owners.
- Has strong negotiation and objection-handling skills.
- Understands numbers and can explain ROI and business economics confidently.
- Is disciplined with CRM and follow-ups.
- Can independently own targets and closures.
- Is comfortable travelling when required.

Prior franchise-development experience and an existing network of franchise consultants/brokers will be a strong advantage.

What We Don't Want

We are not looking for someone who simply shares a presentation and waits for the prospect to respond .

We need someone who can understand why a prospect isn't closing, address the concern, create urgency and take the conversation from “I'm interested” to “Where do I sign?”

Why Join the EleFant?

The EleFant is building a new category around access-based play for children —giving families access to a constantly changing range of toys without having to continuously buy and accumulate them.

As Franchise Development Manager, you will have the opportunity to play a direct role in taking this model to families across India and building a large entrepreneurial partner network.

This is a revenue ownership role. Your success will be visible in every new city and franchise that goes live.

📌 Franchise Development Manager (Ahmedabad)
🏢 the EleFant
📍 Ahmedabad