Collaborate with the marketing team to understand campaign objectives, target audience, and key performance indicators
Create and execute innovative media plans across digital platforms, including but not limited to display advertising, social media, video, search, programmatic, email, and other emerging channels

Developing innovative solutions to continuously position as a cutting-edge source for digital media strategy

Tailor media plans to resonate with different audience segments

Analyze campaign performance data for insights on impressions, clicks, conversions, CTR, CPA, and ROAS to identify strengths and opportunities

Optimize the media mix to strike a balance between different channels to maximize reach, engagement, and conversions





Work closely with internal teams to ensure the seamless execution of media plans and deliver integrated marketing campaigns

Build and maintain solid relationships with media partners and vendors

Stay abreast of the latest digital media trends, technologies, and best practices. Work with the L&D; team to structure training programs that directly impact work quality along with specific competencies

Establish strong relationships with clients to understand clients' satisfaction with media campaigns requirements and objectives

Ensuring accurate and complete information is provided to the creative team

📌 Communications Manager / Senior Manager (Mumbai)
🏢 The Starter Labs
📍 Mumbai