Designation: Cluster Manager – EBO
Location: Delhi NCR
Department: Retail Operations
Reporting To: Regional Manager / Zonal Head
Industry: Fashion / Apparel Retail
Experience: 8–12 Years

About the Role

We are looking for an experienced and result-oriented Cluster Manager – EBO to manage and drive the performance of multiple Exclusive Brand Outlets (EBOs) across Delhi NCR.

The Cluster Manager will be responsible for achieving cluster sales targets, driving store profitability, improving customer experience, developing store teams, and ensuring consistent execution of BIBA's retail standards across all stores.

Key Responsibilities

1. Sales & Business Performance

- Own the overall sales and business performance of the assigned cluster.
- Drive achievement of monthly, quarterly and annual sales targets.
- Analyse store-wise performance and identify opportunities for growth.
- Drive Like-to-Like (LTL) growth, productivity and conversion across stores.
- Develop action plans for underperforming stores and ensure timely execution.
- Monitor key business metrics including Sales, ATV, ASP, UPT, Conversion and Footfall.

2. Store Operations
- Ensure smooth and efficient operations across all EBOs.
- Conduct regular store visits and audits to ensure compliance with company SOPs.
- Ensure adherence to visual merchandising, grooming, customer service and operational standards.
- Monitor stock availability, replenishment, stock ageing and inventory accuracy.
- Ensure effective execution of new launches, promotions, VM changes and seasonal campaigns.

3. Team Management & Development
- Manage and develop Store Managers and retail teams across the cluster.
- Set clear performance targets and monitor individual/team productivity.




- Conduct regular reviews and performance discussions with Store Managers.
- Coach teams on customer service, selling skills and business performance.
- Identify high-potential employees and develop them for future leadership roles.
- Support recruitment and manpower planning for stores.

4. Customer Experience
- Drive a strong customer-first culture across all stores.
- Monitor customer feedback, complaints and service standards.
- Ensure stores consistently deliver the expected BIBA customer experience.
- Identify opportunities to improve customer conversion, repeat visits and loyalty.

5. Inventory & Loss Prevention
- Ensure optimum stock availability across stores.
- Monitor stock cover, ageing, sell-through and inventory movement.
- Ensure timely stock transfers and replenishment between stores wherever required.
- Maintain inventory accuracy and minimise shrinkage and stock losses.
- Conduct regular stock and operational audits.

6. Store Profitability
- Drive store-level profitability through effective sales and cost management.
- Monitor controllable expenses and ensure adherence to budgets.
- Analyse store productivity and identify opportunities to improve revenue per square foot and manpower productivity.
- Support business decisions related to store performance, expansion and rationalisation.

7. Market & Competition
- Track competitor activity, pricing,



product assortment, promotions and store presence.
- Understand local customer behaviour and market trends across Delhi NCR.
- Identify opportunities for improving store performance and market share.
- Provide regular market intelligence and feedback to senior management.

8. Reporting & Review
- Conduct daily/weekly/monthly performance reviews with Store Managers.
- Prepare cluster-level business reviews and action plans.
- Track performance against key KPIs and ensure corrective actions.
- Present regular business updates to the Regional/Zonal leadership.

Key Performance Indicators

- Sales Target Achievement %
- Like-to-Like (LTL) Growth
- Store Productivity
- Conversion %
- Average Transaction Value (ATV)
- Units Per Transaction (UPT)
- Average Selling Price (ASP)
- Footfall & Conversion
- Sell-Through %
- Inventory Ageing
- Stock Accuracy
- Shrinkage
- Store Profitability
- Customer Satisfaction
- Team Productivity & Attrition

Candidate Profile

- Graduate / MBA preferred.
- 8–12 years of experience in fashion, apparel, lifestyle or organised retail.
- Minimum 3–5 years of experience managing multiple stores / a cluster.
- Strong experience in EBO / Exclusive Brand Outlet operations.
- Strong understanding of retail KPIs and store-level business numbers.
- Proven track record of achieving sales and business targets.
- Robust people-management and leadership skills.
- Excellent understanding of inventory, VM, customer service and retail operations.
- Strong analytical and problem-solving ability.
- Excellent communication and stakeholder-management skills.
- Should be comfortable travelling across Delhi NCR for regular store visits.

📌 Cluster Manager - EBO (Delhi)
🏢 BIBA
📍 Delhi