Digital Marketing Executive / Trainee

Position: Digital Marketing Executive / Digital Marketing Trainee

Department: Marketing & Business Development

Employment Type: Full-Time

Experience: Fresher / 0–2 Years

Location: Chennai

Company: Revolution Games Private Limited

About the Role

Revolution Games Private Limited is looking for a creative, energetic and performance-driven Digital Marketing Executive / Trainee to promote our games, esports tournaments, educational initiatives, game-development programmes and digital platforms.

The selected candidate will work across Social Media Marketing, Content Marketing, SEO, Paid Advertising, YouTube Marketing, Influencer Marketing, Email Marketing, WhatsApp Marketing and Campaign Analytics.

This role is ideal for candidates who are passionate about gaming, technology, esports, social media and digital content creation.

Key Responsibilities

1. Social Media Marketing

Manage and grow Revolution Games' presence across platforms such as:
- Instagram
- Facebook
- LinkedIn
- YouTube
- X / Twitter
- WhatsApp
- Other relevant gaming and social platforms

Responsibilities include:
- Creating and scheduling daily social media posts.
- Publishing game updates, tournament announcements and promotional content.
- Creating engaging captions, hashtags and campaign copy.
- Increasing followers, reach and engagement.
- Responding to comments and messages.
- Identifying trending topics and content opportunities.
- Building an active gaming and esports community.
- Monitoring competitor and industry social media activities.

1. Revo Racers Marketing

Support the marketing and growth of Revo Racers through:
- Game download campaigns.
- Tournament promotions.
- Registration campaigns.
- Player acquisition campaigns.
- Player retention campaigns.
- Daily and weekly tournament promotions.
- Push notification campaign ideas.
- Community engagement activities.
- Game update announcements.
- Player achievements and winner promotions.
- Esports event marketing.

The candidate should continuously identify creative ways to increase downloads, active players and tournament participation.

1. Content Marketing

- Develop content ideas for games, esports, education and technology.
- Prepare social media captions and promotional copy.
- Create content calendars.
- Coordinate posters, banners, reels and promotional videos.
- Work with designers and video editors.
- Create campaign concepts for product launches and tournaments.
- Convert product features into attractive marketing content.
- Prepare blogs, short articles and website content when required.

1. Reels & Short-Form Video Marketing

- Generate concepts for Instagram Reels and YouTube Shorts.
- Identify current social media trends.
- Prepare short scripts and hooks.
- Coordinate gameplay clips and tournament highlights.
- Publish behind-the-scenes content.
- Create player-focused and winner-focused content.
- Analyse which types of videos generate the highest engagement.

1. YouTube Marketing

- Manage YouTube content publishing.
- Optimise video titles, descriptions, thumbnails and tags.
- Upload game trailers, gameplay videos and tournament highlights.
- Create YouTube Shorts.
- Organise playlists.
- Improve subscribers, watch time and video reach.
- Monitor YouTube Analytics.
- Identify video topics that can attract gaming audiences.

1. Search Engine Optimization – SEO

Assist with improving organic visibility of company websites.

Responsibilities include

- Keyword research.
- On-page SEO.
- Meta titles and descriptions.
- Website content optimisation.
- Internal linking.
- Competitor keyword analysis.
- Blog topic research.
- Search ranking monitoring.
- Basic technical SEO coordination.
- Google Search Console monitoring.

SEO activities may support websites related to:
- Revolution Games
- Revo Racers
- Play Revolution Games
- Revolution Games Academy
- Other future company products

1. Google Ads & Paid Advertising





Assist in planning and managing paid campaigns through:
- Google Ads
- Meta Ads
- Instagram Ads
- Facebook Ads
- YouTube Ads
- App-install campaigns

Responsibilities include:
- Campaign creation.
- Audience targeting.
- Ad copy preparation.
- Creative coordination.
- Budget monitoring.
- Conversion tracking.
- Performance analysis.
- Cost-per-install monitoring.
- Cost-per-lead monitoring.
- Campaign optimisation.

1. App Marketing & User Acquisition

Support mobile game and application growth through:
- Google Play campaigns.
- Apple App Store campaigns.
- App Store Optimization – ASO.
- App download campaigns.
- User acquisition campaigns.
- Referral campaigns.
- Player re-engagement campaigns.
- Tournament-based acquisition campaigns.

Track metrics such as:
- Downloads
- Installs
- Registrations
- Active users
- Tournament participation
- Cost per install
- Conversion rate
- Retention

1. App Store Optimization – ASO

Assist in optimising app listings by improving:
- App titles.
- Descriptions.
- Keywords.
- Screenshots.
- Promotional images.
- Videos.
- Ratings and reviews.
- Update descriptions.

Monitor competitors and identify opportunities to improve app discovery.
1. Influencer & Gaming Creator Marketing

- Identify gaming influencers and content creators.
- Contact influencers for collaborations.
- Maintain influencer databases.
- Coordinate gameplay reviews and promotional videos.
- Promote esports tournaments through creators.
- Track influencer campaign performance.
- Build relationships with gaming communities.

1. Community Marketing

Build and engage gaming communities through:
- WhatsApp Groups
- Discord
- Telegram
- Gaming communities
- College communities
- Esports communities

Responsibilities include:
- Sharing tournament announcements.
- Engaging with players.
- Collecting player feedback.
- Sharing game updates.
- Encouraging participation.
- Creating community contests and challenges.

1. WhatsApp Marketing

- Create promotional WhatsApp campaigns.
- Share tournament registration links.
- Promote game downloads.
- Send event invitations.
- Follow up with interested players and institutions.
- Maintain contact databases.
- Ensure communication remains professional and non-spammy.

1. Email Marketing

- Prepare promotional email campaigns.
- Create newsletters.
- Promote tournaments and events.
- Send product updates.
- Create college and institutional campaigns.
- Maintain email lists.
- Monitor open rates and click-through rates.
- Improve campaign performance.

1. College & Institutional Digital Marketing

Support campaigns related to:
- Centres of Excellence
- Game Development Clubs
- Workshops
- Internships
- Game development programmes
- Campus esports tournaments
- Student competitions
- Institutional partnerships

Create campaigns targeted at:
- Students
- Faculty
- Placement officers
- HODs
- College management
- Gaming clubs

1. Esports Event Marketing

Promote online and offline esports tournaments through:
- Social media.
- Digital advertisements.
- Posters.
- Reels.
- YouTube videos.
- WhatsApp campaigns.
- College communities.
- Influencer collaborations.

The candidate may also assist in promoting:
- Registrations
- Qualifiers
- Leaderboards
- Winners
- Prize announcements
- Finals
- Tournament highlights

1. Website & Analytics

Monitor digital performance through tools such as:
- Google Analytics
- Google Search Console
- Meta Business Suite
- YouTube Analytics
- Google Ads
- App analytics tools

Prepare reports covering:
- Website traffic.
- Social media reach.
- Engagement.




- Leads.
- Downloads.
- App installs.
- Registrations.
- Advertising cost.
- Conversion rate.
- Campaign performance.

1. Campaign Planning

Assist in creating digital campaigns around:
- Game launches.
- New features.
- Esports tournaments.
- Independence Day campaigns.
- College tournaments.
- Special events.
- New product announcements.
- Festival campaigns.
- Student programmes.
- Internship programmes.

Each campaign should have clear objectives such as: Awareness Engagement Download Registration Participation Retention

Daily Responsibilities The candidate may be responsible for:

- Publishing social media content.
- Creating captions and hashtags.
- Coordinating posters and videos.
- Monitoring advertising campaigns.
- Responding to social media messages.
- Checking campaign performance.
- Finding trending content ideas.
- Updating marketing trackers.
- Promoting tournaments and events.
- Communicating with influencers.
- Preparing daily or weekly marketing reports.

Required Skills
- Good knowledge of social media platforms.
- Strong written communication skills.
- Creative thinking.
- Basic understanding of digital marketing.
- Interest in gaming, esports and technology.
- Knowledge of Instagram and YouTube marketing.
- Ability to create engaging content ideas.
- Basic knowledge of SEO.
- Understanding of Google Ads and Meta Ads.
- Basic analytical skills.
- Ability to work with designers and video editors.
- Good organisational skills.
- Ability to handle multiple campaigns simultaneously.

Preferred Tools Knowledge Knowledge of any of the following will be an advantage:
- Canva
- Adobe Photoshop
- Adobe Premiere Pro
- CapCut
- Meta Business Suite
- Google Ads
- Google Analytics
- Google Search Console
- YouTube Studio
- Mailchimp
- WordPress
- SEO tools
- AI content and marketing tools

Educational Qualification Candidates with any relevant qualification can apply, including:
- BBA
- B.Com
- B.Sc
- BCA
- BA
- MBA – Marketing
- Digital Marketing Certification
- Mass Communication
- Visual Communication
- Any relevant undergraduate or postgraduate degree

Freshers with strong social media and creative skills are encouraged to apply.

Preferred Candidate Profile

We are looking for someone who:

- Is active and knowledgeable on social media.
- Understands current digital trends.
- Enjoys gaming and technology.
- Can think creatively.
- Is comfortable experimenting with new marketing ideas.
- Can work in a quick-paced environment.
- Is willing to learn new marketing tools.
- Has good communication skills.
- Can analyse results and improve campaigns.
- Is passionate about growing brands online.

Performance Metrics Performance may be evaluated based on:
- Social media follower growth.
- Engagement rate.
- Content reach.
- Video views.
- Website visitors.
- App downloads.
- Tournament registrations.
- Leads generated.
- Cost per lead.
- Cost per install.
- Advertising ROI.
- YouTube subscriber growth.
- Community growth.
- Player engagement.

What You Will Learn The candidate will gain practical experience in:
- Social Media Marketing
- Gaming Marketing
- Esports Marketing
- Digital Advertising
- Google Ads
- Meta Ads
- SEO
- ASO
- YouTube Marketing
- Influencer Marketing
- Content Strategy
- Community Management
- Email Marketing
- WhatsApp Marketing
- Analytics
- App User Acquisition
- Brand Building
- Campaign Management

Career Growth Depending on performance and skills, candidates can progress through:

Digital Marketing Trainee

Digital Marketing Executive

Senior Digital Marketing Executive

Digital Marketing Manager

Growth / Performance Marketing Manager

Head of Digital Marketing / Growth

This role offers an opportunity to work directly with games, esports, digital products, educational initiatives and original Indian gaming IPs while developing strong practical digital-marketing skills.

Revolution Games Private Limited

Chennai, Tamil Nadu

📌 Walk-in || Digital Marketing Executive (Chennai)
🏢 Revolution Games
📍 Chennai