About Xtracut

Xtracut Systems Private Limited is a Chennai-based digital marketing and web development agency. We are a Google Partner, a Meta Business Partner and a Zoho Authorised Partner, working across healthcare, education, retail and D2C accounts on brand, content, performance and technology.

Job Summary

We are looking for a Social Media Account Manager who understands social media deeply—not just as a profession, but as an evolving digital ecosystem. The core of this role is ideation: spotting trends early, identifying their relevance to the brand, and turning them into reels or posts that can be effectively executed with the resources at hand. Equally important is accountability: you own the numbers on your accounts and are responsible for achieving the growth targets committed to the client each month.

Key Responsibilities

Performance and Goal Ownership
Own the monthly KPIs on every account you handle — followers, reach, engagement, video views, leads
Work to agreed monthly growth targets and track progress through the month, not at the end of it
Review performance weekly and course-correct while there is still time in the cycle
Flag any account trending below target early, with a recovery plan — not an explanation after the fact
Justify content decisions with data: what worked, what did not, what changes next month

Content and Ideation
Ideate reel concepts weekly — hooks, formats, audio, treatment — and pitch them with a transparent rationale for why they will work
Track trends daily and adapt relevant ones to brand context within the trend's shelf life
Write scripts, captions and carousel copy in English and Tanglish/Tamil that read as spoken, not translated
Build monthly content calendars and see them through to publishing on schedule
Prepare shot lists and coordinate shoots — talent, location, props, timelines
Brief designers and editors, and QC output before it reaches the account lead

Shoot Coordination — Client and Production Team
Own the monthly shoot calendar end to end — plan shoot days in line with the content calendar and lock them well before the publishing window
Coordinate with the client to confirm dates, locations,



permissions and the availability of spokespeople, doctors, staff or talent
Circulate the shoot brief, shot list and references to the client for approval ahead of the shoot, and close all open points before the crew is booked
Brief and schedule the production team — photographer, videographer, editor and support crew — on call time, equipment, deliverables and location logistics
Run the shoot day on ground: hold the schedule, work through the shot list, manage talent between setups and take client approvals on the spot where possible
Confirm footage handover, backup and edit timelines with the production team immediately after every shoot
Track shoot costs against budget and flag overruns before commitments are made
Maintain a shoot tracker — planned versus completed shoot days, footage received, and content published from each shoot

Performance Marketing Creatives
Ideate and brief ad creatives for paid campaigns — statics, carousels and video cuts
Write ad copy, hooks and CTAs built for conversion, not for organic reach
Work with the performance team on offers, landing page alignment and audience-led messaging
Supply creative variants for testing and refresh fatigued creatives on schedule
Read ad-level performance and feed learnings back into the next creative round

Platforms
Own content planning and publishing across Instagram, Facebook, LinkedIn and YouTube
Adapt tone and format per platform — LinkedIn is not a mirror of Instagram
Manage community engagement across all four — comments, DMs, and lead capture flows
Influencer Marketing
Identify and shortlist creators that fit the brand and the budget
Handle outreach, negotiation, commercials and contracts
Write influencer briefs and manage shoot-day coordination
Track deliverables, approvals and posting timelines




Report on influencer campaign performance and cost per outcome

Client Coordination
Act as day-to-day point of contact — updates, approvals, escalations
Run review calls with performance data and forward plans
Convert client feedback into clear, actionable briefs for the internal team
Manage expectations on timelines and scope, and flag risks early

Reporting
Deliver weekly performance reports with target versus achieved for every metric
Maintain the content tracker as the single source of record, updated weekly

Required Skills and Qualifications
Bachelor's degree in Marketing, Communications, Media or a related field
3–4 years in social media content, agency experience preferred
Demonstrated ability to ideate original short-form video concepts — portfolio or reel links required
Track record of working to and meeting defined social media targets
Strong grasp of Instagram Reels mechanics: hook retention, watch time, audio selection, posting cadence
Experience briefing or writing paid ad creatives and copy
Hands-on experience managing Facebook, LinkedIn and YouTube alongside Instagram
Experience coordinating shoots end to end — client scheduling, production crew briefing and on-ground execution
Prior influencer marketing experience — outreach through to reporting
Client-facing confidence: can hold a review call and take feedback without escalating everything
Fluent written Tamil and English
Working knowledge of Meta Business Suite, Canva and scheduling tools
Able to read platform analytics and convert insight into the next month's plan

Note: Video editing is not required for this role.

Key Performance Indicators
Monthly growth targets met per account — reach, engagement, followers, video views
On-time publishing against the calendar, zero missed dates
Shoots planned, approved and executed on schedule with the client and production team
Weekly reports submitted on time and acted upon
Volume and quality of reel concepts pitched and approved each month
Ad creative performance — CTR and cost per lead against benchmarks
Influencer campaigns delivered on time and within budget
Client satisfaction and retention

📌 Social Media Account Manager (Chennai)
🏢 Xtracut
📍 Chennai