We are looking for a highly experienced Senior Digital Marketing Specialist who can lead our digital marketing initiatives and deliver measurable business growth. The ideal candidate should have extensive hands-on experience in SEO, Social Media Marketing (SMO), Google Ads, Meta Ads, content strategy, analytics, and AI-powered marketing tools. This role requires someone who understands both traditional digital marketing and the latest AI-driven search landscape, including AI search optimization, generative search, and contemporary content strategies that improve visibility across search engines and AI assistants.

Responsibilities

- Develop and execute comprehensive SEO strategies to improve organic rankings.

- Conduct keyword research, competitor analysis, and technical SEO audits.

- Optimize website architecture, page speed, Core Web Vitals, schema markup, and internal linking.

- Build high-quality backlink strategies and improve domain authority.

- Monitor search performance using Google Search Console, Google Analytics, and SEO tools.

- Optimize websites for AI-powered search experiences and answer engines.

- Understand emerging search trends, including AI Overviews and generative search.

- Implement structured data and semantic SEO best practices.

- Develop content strategies that improve discoverability in AI-driven search results.

- Stay updated with AI search algorithms and recommend implementation strategies.

- Plan, execute, and optimize Google Ads campaigns across Search, Display, Performance Max, Shopping, and YouTube.

- Manage bidding strategies, audience targeting, and conversion tracking.

- Improve Quality Scores, CTR, and ROAS.

- Generate qualified leads while optimizing advertising budgets.





- Create and manage Facebook and Instagram advertising campaigns.

- Develop audience segmentation, retargeting, and lookalike audience strategies.

- Optimize campaigns for lead generation, conversions, and brand awareness.

- Track campaign performance and continuously improve ROI.

- Build and execute social media strategies across major platforms.

- Plan content calendars and coordinate with design and content teams.

- Increase engagement, followers, and brand visibility.

- Monitor social media trends and competitor activities.

- Analyze marketing performance using Google Analytics 4 (GA4), Google Tag Manager, Search Console, and advertising dashboards.

- Prepare weekly and monthly performance reports with actionable insights.

- Measure KPIs including traffic, leads, conversions, CPA, ROAS, and ROI.

- Utilize AI tools for content creation, research, campaign optimization, keyword analysis, and productivity.

- Leverage AI platforms to improve marketing workflows and campaign performance.

- Evaluate and implement new AI solutions that enhance efficiency and results.

- Develop digital marketing strategies aligned with business objectives.

- Collaborate with developers, designers, content writers, and sales teams.

- Mentor junior marketing team members and share best practices.





- Keep up with the latest trends in digital marketing, AI, and search technologies.

Skills And Qualifications

- Strong expertise in SEO (On-page, Off-page, Technical SEO)

- Hands-on experience with Google Ads

- Hands-on experience with Meta Ads (Facebook & Instagram)

- Strong knowledge of Social Media Optimization (SMO)

- Experience with Google Analytics 4 (GA4)

- Google Search Console

- Google Tag Manager
- Keyword Research & Competitor Analysis

- Link Building Strategies

- Technical SEO Audits

- Content Marketing Strategy

- Conversion Rate Optimization (CRO)

- Lead Generation Campaigns

- Marketing Performance Analysis
- AI-powered marketing tools and workflows

- AI Search Optimization / Generative Search Optimization

- Excellent communication and presentation skills

Qualifications

- Bachelor's or Master's degree in Marketing, Digital Marketing, Business Administration, Computer Science, or a related field.

- Google Ads Certifications are an added advantage.

- Meta Blueprint Certification is preferred.

- SEO Certifications are a plus.

Experience Required

- 2–5+ years of proven experience in Digital Marketing.

- Demonstrated success managing SEO, Google Ads, and Meta Ads campaigns.

- Experience working with AI tools and AI-driven marketing workflows.

- Proven track record of increasing website traffic, lead generation, and ROI.

What We Offer

- Competitive Salary
- Performance-Based Incentives

- Career Growth Opportunities
- Exposure to AI & Emerging Technologies

- Learning &

Certification Support

- Collaborative and Innovative Work Environment

- Opportunity to work on diverse international projects

📌 Urgent Opening Sr. Digital Marketing Specialist (Mumbai)
🏢 Digi Interface
📍 Mumbai