Job Purpose

Drive customer acquisition and growth for digital lending products by executing data-driven performance marketing campaigns powered by Consumer AI, first-party data, and intelligent targeting.

Own end-to-end campaign execution — from setup, testing, optimization, and funnel tracking to measurable business outcomes across App and Web.Duties and Responsibilities

Key Responsibilities

Campaign Management (Primary Focus)

- Plan, launch, and manage campaigns across Search, Social, Push Campaign
- Work closely with content team to manage ad copies, creatives, and landing page requirements
- Scale high-performing campaigns and optimise basis performance
- Work closely with media/agency partners for campaign execution

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A/B Testing & Experimentation

- Design structured A/B tests across creatives, audiences, landing pages, and offers
- Test hypotheses to improve CTR and cost efficiency
- Measure results statistically and implement winning variations
- Build a continuous experimentation roadmap

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Funnel Tracking & Optimization

- Track full acquisition funnel:

Discovery to fulfilment

- Identify drop-offs and conversion bottlenecks
- Partner with Product/Tech to fix funnel leakages
- Improve conversion rates and reduce cost per acquisition through data-led actions
- Ensure accurate tracking via pixels, SDKs, attribution tools, and analytics platforms

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Consumer AI–Led Targeting & Personalization

- Work with Data Science/CRM teams to deploy AI-driven cohorts and lookalikes
- Execute & automate remarketing framework
- Support personalized communication and recommendation initiatives

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Analytics & Reporting

- Monitor daily KPIs: traffic, leads, approvals, CPA, ROI, LTV
- Create dashboards and performance reports
- Analyze campaign and cohort performance
- Share insights and optimization recommendations with stakeholders

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Cross-Functional Collaboration

- Coordinate with Product, Tech, Analytics and Data Science teams for tracking, releases, and experiments
- Translate campaign needs into transparent requirements for implementation
- Ensure seamless execution of growth initiatives across systemsRequired Qualifications and Experience

Key Skills & Competencies

Performance Marketing | Campaign Execution | A/B Testing | Funnel Analytics | Consumer AI Targeting | Retargeting | Growth Experiments | Data Analysis | Attribution Tools | Excel________________________________________

Ideal Profile

- 2–4 years in performance/growth marketing
- Strong hands-on experience managing paid campaigns
- Comfortable with data, numbers, and experimentation
- Detail-oriented executor with strong problem-solving skills
- Experience in fintech/lending/app growth is a plus

📌 Unit Manager - Digital Platforms and Consumer AI/Senior Unit Manager - Digital Platforms and Consumer AI (Pune)
🏢 Bajaj Finance
📍 Pune