About The Media Ant:The Media Ant is a 14-year-old platform for media discovery, planning, and execution of marketing campaigns. We aim to disrupt the traditional process of executing ad campaigns through a physical media agency and replace it with a self-serve advertising platform. The platform works equally well for both online and offline media.This platform will empower any advertiser, irrespective of their budget and level of marketing understanding, to be able to plan and launch a campaign.The media ant is the winner of various startup awards and is used by more than a million users every year. Please visit our website (www.TheMediaAnt.com) to learn more.Role of Digital Media Planning and Buying teamThe team's role is to plan media campaigns, negotiate rates from the vendors and ensure flawless execution. Additionally the team also manages self serve platforms like Google, Meta,



DV360 and other programmatic platforms.Key responsibilities:Effectively runs the day-to-day planning and buying on key accounts.Builds and develops media owner relationships to drive market-leading planning for clients.Develop digital media plans and approaches based on consumer insights and digital media dynamicsManage the day-to-day implementation, optimization, and performance of ongoing campaigns. Assist in strategic analysis of campaignsManage day-to-day client interaction along with the final plan presentation to the clientEngage with teams within and outside of the agency to develop a synchronous and harmonized working relationship that makes work effective, productive, and fun!Everyday Job Involved:Creating Digital Media PlansNegotiating best rates from the media owners and other vendorsOn-time execution, monitoring, and reporting of the campaignsSkills and experience required:1-2 years of Digital media planning and buying experienceKnowledge and application of media systems, planning concepts (reach, frequency, Performance, etc.), packages, and databasesDecent communication skillsGood at excel and usage of AI toolsAcademic QualificationBachelors/MBA/PGDM or any equivalent degree.Location : BangaloreVacancy : 1

📌 Associate Manager- Media Planning (Digital) (Vasanth Nagar)
🏢 The Media Ant
📍 Vasanth Nagar