Location: BengaluruDepartment: IP & Special ProjectsExperience: 4–8 YearsAbout the RoleWe are looking for a strategic, relationship-driven and commercially strong sponsorship professional to join the Phase 1 Originals team. This role will focus on building and driving sponsorships and brand partnerships across live entertainment IPs, festivals, musicals and large-scale experiential events.The ideal candidate is someone who understands the sponsorship and brand partnership ecosystem deeply, has existing relationships across brands and agencies, and is capable of identifying, building and closing strategic partnerships aligned with each project’s audience, positioning and cultural relevance.This role requires someone who can think beyond standard sponsorship sales and build meaningful brand-event synergies, integration opportunities and partnership narratives tailored to each brand’s objectives. From identifying the right category fit and creating compelling sponsorship propositions to pitching, negotiating and closing partnerships - the role requires both strategic thinking and strong execution capability.The candidate should have a robust understanding of the entertainment, events, media and experiential sponsorship ecosystem, along with the ability to navigate relationships across brands, agencies and decision-makers.Key ResponsibilitiesSponsorship Strategy & Partnership DevelopmentDrive sponsorship and brand partnership efforts across Phase 1 Originals’ IPs including festivals, musicals, live experiences and entertainment propertiesIdentify relevant brands, corporates and partners based on the nature of the project,



audience profile and cultural fitDevelop strategic sponsorship approaches and partnership narratives tailored to each brand categoryUnderstand brand objectives and identify meaningful integration opportunities aligned with the projectBuild category-specific sponsorship strategies and outreach plans across multiple sectors and industriesBrand Outreach & Relationship ManagementLeverage existing relationships across brands, agencies and partner networks to drive sponsorship conversationsBuild and maintain long-term relationships with brands, marketing teams, media agencies and decision-makersLead sponsorship pitches, presentations, meetings and partnership discussionsIdentify new partnership opportunities and actively expand the sponsorship ecosystem for Phase 1 OriginalsRepresent Phase 1 Originals within the brand partnerships and sponsorship ecosystemProposal Development & Brand IntegrationWork closely with Project Leads and internal teams to develop sponsorship decks, proposals and pitch narrativesContribute to ideation around brand integrations, experiences and partnership conceptsBuild customized partnership solutions based on brand objectives and event relevanceCollaborate with creative, content and design teams to develop compelling sponsor-facing materialEnsure sponsorship proposals align with both project vision and partner expectationsSponsor Servicing & Partnership ManagementOversee sponsor servicing and relationship management post closureEnsure smooth coordination of sponsor deliverables and brand integration requirementsWork with internal teams to ensure partnership commitments are executed effectivelySupport renewal conversations and long-term partnership developmentMaintain strong communication and relationship continuity with sponsors and partnersRequired Skills & Experience4–8 years of experience in Sponsorship Sales, Brand Partnerships, Experiential Partnerships or Entertainment MarketingStrong existing relationships across brands, agencies and marketing decision-makersExcellent understanding of the sponsorship and live entertainment ecosystemStrong communication, networking and relationship-building skillsAbility to build strategic sponsorship narratives and partnership propositionsStrong sales, pitching and negotiation capabilitiesUnderstanding of consumer audiences, brand objectives and cultural relevanceAbility to work across multiple projects simultaneously in fast-paced environmentsStrong ownership, execution capability and commercial understandingPreferred BackgroundPrior experience in one or more of the following would be preferred:Event SponsorshipsEntertainment PartnershipsSports MarketingMedia SalesExperiential MarketingBrand SolutionsAdvertising & Media AgenciesLive Events & FestivalsIntegrated Brand PartnershipsExperience working with both premium and mass-market brands across categories would be an added advantage.Ideal Candidate TraitsWe are looking for someone who:Has strong existing relationships within the brand ecosystemUnderstands how brands evaluate partnerships and sponsorship opportunitiesCan identify strategic fits between brands and experiencesIs commercially driven while still understanding culture and audience relevanceIs confident in pitching, networking and relationship-building environmentsCan balance strategy, sales and execution effectivelyThinks beyond traditional sponsorship formats and can build innovative partnership opportunitiesIs proactive, resourceful and solution-oriented

📌 Sponsorships & Brand Partnerships Manager (Vasanth Nagar)
🏢 Phase 1 Events and Experiences
📍 Vasanth Nagar