Role Profile: Associate – Business Development & Brand GrowthLocation : Bengaluru (Corporate Office & Field Strategy)Compensation (CTC) : Upto INR 5,00,000 Per AnnumCorporate OverviewTAD – The Amazing Desi is a rapid-growing, disruptive brand in the Indian FMCG sector, modernizingtraditional flavors for the next generation of consumers. Backed by a high-velocity startup culture,TAD offers young management graduates immediate ownership of business verticals, rapid careerprogression, and direct mentorship from the executive leadership team.Role ObjectiveAs a Business Development Associate, you will lead regional market expansion. Your role combinesB2B territory management (onboarding premium retail and corporate accounts) with leading high-impact, direct-to-consumer experiential brand setups across premium lifestyle fests, corporate hubs, andmajor events in Bengaluru.Key Strategic Responsibilities• B2B Market Penetration: Pitch to, onboard, and manage relationships with premiumsupermarkets, key retail accounts, and distribution networks.• Experiential Brand Activations: Conceptualize, launch, and directly oversee the end-to-endoperations of TAD’s high-footfall micro-retail setups and experiential brand spaces at cityevents.• On-Ground Consumer Strategy:



Lead live product storytelling and consumer interaction atour activation zones to optimize direct sales velocity and capture market feedback.• Account Analytics: Track regional sales volume, manage inventory distribution, and analyzefield data to drive local pricing and marketing strategies.Candidate Profile• Exceptional communication, high emotional intelligence, and sharp negotiation skills.• Entrepreneurial mindset—comfortable leading on-ground operations and managing live projectspaces.• Fluency in English; knowledge of the local market vernacular (Kannada) is highlyadvantageous for regional execution.• Must possess high agility, drive, and a personal two-wheeler for market mobility.Compensation & Benefits StructureWe believe in a highly meritocratic culture that disproportionately rewards performance. Thecompensation architecture is structured as follows:• Fixed Base Component: Upto INR 3,00,000 Per Annum• Performance-Linked Variable Pool: Upto INR 2,00,000 Per Annum (Milestone-based incentivestied directly to territory revenue growth, activation performance, and distribution milestones).• Field Support Allowance: Food and Fuel components paid over and above the CTC based onactive market days.Selection Process1. Profile Shortlisting & first round of discussion2. Case Presentation / Group Discussion (Market Strategy)3. Final Interview with the Founders

📌 Business Development and Brand Growth (Vasanth Nagar)
🏢 TAD The Amazing Desi
📍 Vasanth Nagar