Social Media Manager

Company: Twin Birds

Location: In-person

Salary: ₹3,00,000 – ₹5,00,000 per year

About the Company

Twin Birds is an established women’s everyday wear brand with a robust retail presence across South India and a rapidly growing D2C channel. The company is focused on expanding its national presence and strengthening its brand identity over the next 18–24 months.

Role Overview

This is a highly execution-focused role responsible for managing and growing the brand’s organic social media presence. The position emphasizes consistent content production, performance tracking, and relationship building with creators, partners, and communities.

The ideal candidate is proactive, detail-oriented, and comfortable working in a fast-paced environment with a strong focus on results and continuous improvement.

Key Responsibilities1. Social Media Content Execution

- Plan and execute a weekly content calendar across Instagram Reels and YouTube Shorts
- Publish 5–7 posts per week in coordination with internal teams
- Monitor content performance and identify high-performing posts
- Collaborate with the growth team to review weekly performance metrics
- Maintain a pipeline of content ideas and track performance insights
- Ensure content aligns with brand tone, visual identity, and messaging
- Coordinate with internal teams for both low-production and high-production content

2. Creator & Influencer Management
- Identify and onboard micro, mid, and macro creators aligned with the brand
- Manage creator outreach, gifting, and follow-ups
- Build and maintain long-term relationships with creators and influencers
- Coordinate content briefs and track creator-generated content performance
- Manage creator communication channels (e.g.,



WhatsApp groups)

3. Partnerships & External Relationships
- Build relationships with digital media platforms, editors, and content creators
- Identify opportunities for brand features, collaborations, and partnerships
- Coordinate product seeding and brand mentions across platforms
- Track impact of external collaborations on brand visibility and engagement

4. Community & Ambassador Programs
- Manage and grow brand communities (e.g., WhatsApp groups)
- Support ambassador program initiatives, including onboarding and engagement
- Assist in planning and executing community events and activations
- Track engagement and feedback from community members

Requirements
- 1–3 years of experience in social media management, content creation, or digital marketing

(Strong personal social media portfolio may be considered in place of formal experience)

- Demonstrated consistency in content creation or community building
- Familiarity with Instagram, YouTube Shorts, and social media trends
- Strong written and verbal communication skills
- Ability to analyze performance metrics and adapt content accordingly
- Interest in fashion, lifestyle, and consumer behavior is preferred
- Comfortable with outreach, networking, and relationship management

Preferred Skills
- Basic understanding of content analytics tools and social media dashboards
- Experience working with influencers or managing collaborations
- Strong visual sense and attention to detail in content presentation

What We Offer
- Opportunity to work on a fast-growing consumer brand
- Hands-on experience in content, growth, and brand building
- Collaborative and dynamic work environment

Work Location

In-person

Pay: ₹300,000.00 - ₹500,000.00 per year

Work Location: In person

📌 Social Media Manager (Peelamedu)
🏢 Twin birds
📍 Peelamedu