Position: Social Media Executive

Experience: 1+ Year

Employment Type: Full-Time

Department: Digital Marketing

Location: Navalur About the Role

We are looking for a creative and enthusiastic Social Media Executive with at least 1 year of experience to manage and grow our clients' social media presence. The ideal candidate should have a good understanding of social media platforms, content creation, audience engagement, and basic social media analytics. Key Responsibilities

Plan, create, and manage content for Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.

Develop and maintain monthly social media content calendars.

Write engaging captions, post copy, hashtags, and creative content ideas.

Coordinate with graphic designers, video editors, and content writers to create social media creatives.

Schedule and publish posts, reels, stories, carousels, and other content formats.

Monitor social media trends, competitor activities, and industry updates.

Identify trending topics, sounds, formats, and content opportunities relevant to the brand.

Respond to comments, messages, and audience interactions in a timely and professional manner.

Track social media performance using platform insights and analytics.

Prepare weekly/monthly social media performance reports with key metrics and insights.

Suggest new ideas to improve engagement, reach, followers, and overall brand visibility.

Assist with social media campaigns, influencer collaborations, contests, and promotional activities.

Work closely with the marketing team to ensure content aligns with overall brand and marketing objectives.

Required





Skills

1+ year of experience in Social Media Management / Digital Marketing.

Good understanding of Instagram, Facebook, LinkedIn, and YouTube.

Strong content writing and communication skills.

Good knowledge of social media trends and algorithms.

Ability to create engaging content ideas for reels, carousels, stories, and static posts.

Basic understanding of social media analytics and performance metrics.

Familiarity with tools such as Canva, Meta Business Suite, Instagram Insights, and scheduling tools.

Good organizational and time-management skills.

Ability to handle multiple clients/projects and meet deadlines.

Creative mindset with attention to detail. Good to Have

Basic knowledge of Meta Ads / paid social media campaigns.

Experience with short-form video/reel content.

Basic knowledge of SEO and digital marketing.

Experience using tools such as CapCut, Adobe Express, Buffer, Hootsuite, or similar platforms.

Previous experience working with multiple brands or digital marketing agencies.

Key Performance

Indicators (KPIs)

Social media reach and impressions

Engagement rate

Follower growth

Content performance

Reel/video views and engagement

Website/social media traffic

Lead generation, where applicable

Consistency and timely delivery of content What We’re Looking For

We are looking for someone creative, proactive, trend-aware, and willing to experiment with recent content formats. The candidate should be comfortable working in a fast-paced environment and should have a genuine interest in social media and digital marketing.

📌 Social Media Executive (Chennai)
🏢 Tectra Technologies
📍 Chennai