We're looking for a Social Media Executive, someone who lives and breathes fashion, and who can translate what we do into content that a designer, a sourcing head, or a fashion-literate consumer actually stops scrolling for.

Equally, you need to be fluent in how the internet moves: formats, audio, pacing, what a platform is rewarding this month versus last.

What do you bring?

Own the content strategy

- Build and run the content calendar across Instagram, LinkedIn, and emerging platforms, each with its own voice.
- Define how AltMat sounds: credible to a sourcing manager, compelling to a designer, and legible to someone who has never heard of a bast fibre
- Set and track the metrics that matter: reach, saves, qualified inbound, brand-side engagement, not vanity follower counts

Create the content

- Write, shoot, storyboard and edit short-form video, carousels, stills, long-form LinkedIn writing
- Produce content around shoots, trade fairs (Bharat Tex, Tecoya, Future Fabrics Expo and similar) and brand collaborations

Track fashion and trend

- Maintain an active read on global fashion: runway, retail, resort, streetwear, and the material and colour direction underneath it
- Follow the trend forecasting layer (WGSN, Peclers, Fashion Snoops, Pantone, seasonal direction from the major fairs) and translate it into how we position Altag®

Track social and platform trends

- Spot format shifts early and adapt fast. What's working on Reels this quarter, what LinkedIn is surfacing, where fashion conversation is actually happening
- Know the creator and editorial landscape in fashion and sustainability,



and who is worth talking to

Build community and partnerships

- Manage collaborations with designers, fashion schools, creators, and brand partners
- Engage the fashion and material community: comments, DMs, industry conversations, as a real participant, not a broadcast account
- Support the founders' and leadership's personal brand presence

Support the commercial side

- Produce content that supports business development: brand-facing decks, campaign assets, trade fair collateral
- Work with the product and value chain teams to get the technical details right, never publish a claim we can't stand behind

What are we looking for?

- 3–6 years in fashion content, social media, fashion journalism, brand marketing, or trend forecasting at a brand, agency, publication, or studio
- Demonstrable understanding of textiles and materials, or the genuine curiosity to get there rapid. You will be writing about fibre and fabric constantly
- Strong visual eye and hands-on production ability. You can shoot and edit competently yourself, and direct a professional shoot when the budget allows
- Motion graphics, design software, or strong Canva/Figma/Adobe skills
- Excellent writing and articulation
- Fluent in the current social landscape and able to prove it, show us accounts you've grown or content that worked
- Comfortable with sustainability as a subject, and allergic to greenwashing

Nice to Have

- Experience with B2B or materials-side fashion communication
- Exposure to trend forecasting tools and seasonal reporting
- Trade fair or event content experience

📌 Social Media Executive - Fashion & Sustainability (Ahmedabad)
🏢 Altmat
📍 Ahmedabad