- Design, configure, and manage advanced social listening queries, dashboards, and tracking frameworks using industry-leading tools (e.g. Brandwatch, Sprinklr, Talkwalker, Meltwater, and NetBase Quid).

- Monitor and analyze brand mentions, consumer conversations, competitor activity, influencer discourse, emerging trends, and relevant cultural moments across social media, forums, blogs, news platforms, and digital communities.

- Track conversations related to campaigns, launches, partnerships, corporate initiatives, and reputation-sensitive topics in real time.

- Identify key influencers, communities, creators, and emerging voices relevant to the brand and target audiences.

- Conduct competitive benchmarking, share-of-voice analysis, and sentiment tracking across brands and categories.

- Translate large volumes of social and digital data into explicit, concise, and actionable insights for PR, Corporate Communications, Public Affairs, Marketing, and Digital teams.

- Identify emerging consumer behaviors, pain points, white spaces, and opportunities for storytelling, innovation, or strategic communication.





- Detect reputational risks, negative sentiment spikes, misinformation, or potential crises early and provide timely alerts with contextual analysis.

- Analyze campaign performance, audience engagement, sentiment shifts, and cultural relevance to measure effectiveness and optimize future strategies.

- Provide nuanced insights into premium and luxury consumer behavior, cultural trends, aspirational positioning, and brand perception where relevant.

- Develop and deliver daily, weekly, monthly, quarterly, and ad-hoc reports, dashboards, presentations, and executive summaries.

- Present findings and strategic recommendations to senior leadership and cross-functional stakeholders in a compelling and easy-to-understand manner.

- Create post-campaign and post-event analysis reports highlighting impact, sentiment, audience response, and key learnings.

- Support leadership teams with real-time insights during sensitive issues, announcements, launches, or high-visibility moments.

📌 Social Listening & Engagement Analyst (Mumbai)
🏢 WPP Production Chennai
📍 Mumbai