Key Responsibilities

- Campaign Setup & Execution

- Execute, set up, launch, and manage advertising campaigns across Meta (Facebook & Instagram)

- Create and manage Sales, Lead Generation, Traffic, Retargeting, ABO, CBO, and Advantage+ Shopping campaigns

- Configure campaign objectives, budgets, bidding strategies, schedules, and placements

- Upload creatives, ad copies, headlines, and CTAs accurately

- Ensure campaigns follow internal naming conventions and account structure

- Perform campaign QA before launch to ensure error-free execution

Campaign Optimization
- Monitor campaign performance daily and take timely optimization actions

- Pause underperforming campaigns and scale winning campaigns

- Optimize budgets, audiences, placements, and creatives to improve efficiency

- Refresh fatigued creatives and maintain healthy campaign performance

- Execute A/B tests across creatives, audiences, offers, and campaign structures

- Maintain optimal campaign performance while reducing acquisition costs

Audience Management
- Build and manage Broad, Interest-Based, Lookalike, Custom, and Retargeting Audiences

- Create audience exclusions to minimize overlap

- Monitor audience performance and recommend improvements

Analytics & Reporting




- Pull and analyze campaign performance data from Meta Ads Manager

- Track and monitor key performance metrics including ROAS, CPA, CAC, CPC,

- CPM, CTR, CVR, Frequency, and Spend

- Identify optimization opportunities based on campaign performance

- Prepare daily, weekly, and monthly performance reports with actionable insights

- Highlight performance trends and recommend next steps

Budget Management & Scaling
- Manage daily, weekly, and monthly advertising budgets efficiently

- Allocate budgets based on campaign performance

- Scale winning campaigns while maintaining efficiency and profitability

- Monitor budget pacing and ensure effective spend utilization

Tracking & Attribution
- Ensure proper Pixel implementation and event tracking

- Verify Conversion API (CAPI) setup and event mapping

- Validate campaign tracking, UTMs, and attribution settings

- Troubleshoot tracking issues and coordinate with the technical team when required

Account Management
- Monitor overall account health and campaign delivery

- Troubleshoot campaign issues and delivery bottlenecks

- Maintain a clean and organized Meta Ads account structure

- Stay updated with Meta platform updates, policies, and best practices

📌 Senior Meta Ad analyst/Performance Marketing (Telangana)
🏢 CGvak Software Exports
📍 Telangana