This role is for one of the Weekday's clients Salary range: Rs 6000000 - Rs 7500000 (ie INR 60 - 75 LPA) Min Experience: 8+ years

Location: Bengaluru

JobType: full-time

Seeking a senior marketing leader to fully own the Go-to-Market (GTM) strategy and execution. This role reports directly to the founder and is responsible for positioning, pipeline, brand, and building the marketing function for a US-centric motion. The ideal candidate will scale an existing demand engine and product, providing the senior strategic voice and operational leadership to tie it all together.

Requirements Key Responsibilities

- Own the website, brand narrative, and messaging, either hands-on or through a managed team
- Manage the full sales enablement loop, including win/loss analysis, competitive collateral, and hands-on training for sales teams
- Develop and manage all marketing collateral, such as one-pagers, demo decks, case studies, and battle cards
- Oversee the organic pipeline channel end-to-end, including SEO/AEO strategy, keyword research, and optimization
- Lead and manage a team of content marketers, writers, SMEs, and supporting agencies/interns
- Manage social channels, founder branding, and brand campaigns to create company buzz and distribution
- Evaluate, stand up, and own the Performance Marketing function if chosen
- Hire, manage, and grow the marketing team, deciding on in-house vs. agency/contractor relationships
- Own a pipeline or revenue target across marketing-sourced channels




- Build reporting and forecasting to track channel performance and reallocate spend
- Develop and execute Go-to-Market strategies for product and feature launches, optimizing for win rates and revenue
- Serve as the primary marketing partner to the founder, providing regular updates, insights, and recommendations

Qualifications

- Minimum 8 years of experience in marketing, including 2-4 years in US SaaS
- Proven track record of scaling a company from approximately $1M to $10M+ ARR
- Directly reported (1:1) to a Founder or Head of Marketing in a past role
- Directly owned pipeline targets across at least 3 of 5 marketing channels (product marketing, content/organic, brand/social, performance, field)
- Solid track record building and managing teams, verifiable through network and hiring history
- Strong Product Marketing (PMM) background
- Proven track record owning positioning, messaging, and sales enablement that moved pipeline
- Built or scaled at least one channel (organic/SEO, social/founder brand, brand/events, or analyst relations)
- Experience hiring and managing a team, including a mix of in-house hires and external agencies/contractors
- Experience marketing to US buyers
- Comfortable presenting to senior stakeholders and representing the company externally
- Good to have: Early-stage (1→10) experience, including building a team from a small base
- Good to have: Experience marketing to CFO, Controller, or finance personas

Must-have Skills Product Marketing, SaaS, Content Marketing Good-to-have Skills Brand Marketing, Sales Enablement

📌 Senior Marketing Leader (US SaaS) (Bengaluru)
🏢 Weekday AI (YC W21)
📍 Bengaluru