Senior Digital Marketing Executive

Location: Pune India

Job Brief

As the Senior Digital Marketing Executive your primary job will include :

- Developing and implementing strategic marketing plans aligned to business goals in order to attract potential customers and grow existing ones

- Designing account based marketing strategies (focus on our high value accounts) as an account team leadership member to drive key strategic account goals
- A leader and thinker, able to work with internal stakeholders to determine targets and goals by being the voice of the customer (customer focused)

- Execute and track engaging campaigns with measurable impacts

- Contribute to creating and articulating the value proposition of marketing by showing outcomes from key campaigns and being a strategic partner to leadership and sales teams

Responsibilities

Your direct responsibilities will include :

- Implement marketing strategies to scale lead generation

- Update and optimize the website regularly for conversion

- Work in collaboration with freelance content writers to blog high-quality content

- Help the team with sales collaterals

- Plan and execute email marketing, Social Media Marketing (FB, Linkedin, Google Adwords) Campaigns

- Engage potential customers via our social media accounts

Qualifications

- Educational Background Expected :

- Masters in Marketing Management OR

- MBA in Marketing, with Graduation in any stream OR

- PGD in Marketing Management

Experience





- Must have experience running Email Marketing, and Google Adwords Campaigns

- May have ability to run Facebook Ads and Linkedin Ads

- At least 4 years experience as Digital Marketer running Paid Ads

Language Skills

- Fluency in verbal and written English communication skills is a must.

Other Skills

- Excellent Communication skills.

- Should have an understanding of usage of a CRM and Marketing tools

Specific Personality Traits

- Should be a team oriented person who can interact with Sales and Operations team to get necessary information to design and run campaigns.

- An assertive and go-getter attitude is essential for the role

- Should have an outgoing personality with positive leadership influence

- Ability to think creatively and innovatively

- Analytical skills to forecast and identify trends and challenges

- Excellent project management skills with the ability to work effectively with cross-functional teams, manage multiple priorities and deadlines, be detail-oriented, and work independently as well as in groups

- Self-directed and ready to learn

- Passionate about marketing, sales, and understanding the needs of executive clients

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Senior Digital Marketing Executive (Pune)
🏢 Pragmatic
📍 Pune