About Payoneer Founded in 2005, Payoneer is the global financial platform that removes friction from doing business across borders, with a mission to connect the world’s underserved businesses to a rising global economy. We’re a community with over 2,500 colleagues all over the world, working to serve customers, and partners in over 190 countries and territories. By taking the complexity out of the financial workflows–including everything from global payments and compliance to multi-currency and workforce management, to providing working capital and business intelligence–we give businesses the tools they need to work efficiently worldwide and grow with confidence.

Experience 6 to 10+ years in B2B SaaS, fintech, payments, enterprise platforms, or adjacent global infrastructure products Role Overview We are looking for a Senior Copywriter who can shape how Payoneer communicates its value across a complex, multi-product platform that serves SMBs, enterprises, marketplaces, platforms, and global workforces. This is a senior, high-judgment role. You will not be writing at volume.

You will be expected to bring clarity to complexity, make strategic tradeoffs in messaging, and help users understand Payoneer’s value within seconds. You will work closely with Product Marketing, Web, Growth, Design, Analytics, Legal and senior stakeholders to define how Payoneer sounds across its most critical website surfaces. If you enjoy turning global payments, pricing models, compliance workflows, and platform capabilities into sharp, confident, human messaging, this role is for you.

Key Responsibilities Website and Platform Messaging Own and evolve core website messaging across homepage, product pages, corridor pages, pricing, and conversion flows

Translate complex fintech and payments workflows into clear, benefit-led narratives without oversimplifying

Help users quickly understand what Payoneer does, who it is for,



and why it is different Product Positioning and ICP Clarity Partner with Product Marketing to define positioning for Payoneer’s key offerings including global payments, Workforce Management, mass payouts, merchant services, and platform solutions

Tailor messaging for different ICPs such as SMBs, enterprises, platforms, marketplaces, and finance leaders

Ensure clarity across regions and hiring or payment corridors Conversion and CRO-Led Copy Write and refine homepage narratives, hero copy, section hierarchy, and CTAs with conversion intent

Balance trust, credibility, and conversion without sounding salesy or generic

Collaborate with CRO and analytics teams to iterate copy based on real user behavior Launches and Website-Led Campaigns Lead website copy for product launches, feature releases, and pricing or packaging updates

Write landing pages, supporting email copy, and sales narratives aligned to GTM priorities

Ensure consistency across website, campaigns, and sales surfaces Brand Voice and Thought Leadership Help shape Payoneer’s brand voice for senior decision-makers including CFOs, founders, and operations leaders

Support executive thought leadership, long-form content, and strategic narratives when required

Act as a guardian of tone, clarity, and credibility across website content Cross-Functional Collaboration Work closely with designers so copy and visual hierarchy function as one system

Partner with sales, customer success, and regional teams to reflect real objections, proof points, and use cases





Review and elevate copy written by other teams when it impacts the website What We Are Looking For Must-Have Proven experience writing for B2B SaaS or fintech products with complex workflows

Strong understanding of SaaS and fintech buying journeys and decision-maker psychology

Ability to write crisp conversion copy and long-form explanatory content with equal confidence

Experience working closely with designers, product marketers, and senior stakeholders

Exceptional clarity of thought and structured writing skills Nice to Have Experience with payments, payroll, global hiring, compliance, or financial infrastructure products

Exposure to CRO, experimentation, or SEO for large-scale websites

Experience mentoring or reviewing work of junior writers

Stakeholders trust you with high-visibility, high-impact website narratives The Payoneer Ways of Working Act as our customer’s partner on the inside Learning what they need and creating what will help them go further. Do it. Own it. Being fearlessly accountable in everything we do. Continuously improve Always striving for a higher standard than our last.

Build Each Other Up

Helping each other grow, as professionals and people. If this sounds like a business, a community, and a mission you want to be part of, apply today. We are committed to providing a diverse and inclusive workplace.

Payoneer is an equal chance employer, and all qualified applicants will receive consideration for employment no matter your race, color, ancestry, religion, sex, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, or any other characteristic protected by law. If you require reasonable accommodation at any stage of the hiring process, please speak to the recruiter managing the role for any adjustments. Decisions about requests for reasonable accommodation are made on a case-by-case basis.

📌 Senior Content Marketing Strategist (Gurugram)
🏢 Payoneer
📍 Gurugram