12 Aug
|
PInterview
|
Delhi
Company Description PInterview is an innovative online platform focused on delivering high-quality interview practice and learning experiences for students and professionals. The company offers live online mock interviews via video or phone to help individuals strengthen their interview skills for admissions, placements, and job opportunities.
PInterview connects users with industry professionals and domain experts across the globe for one-to-one sessions, providing tailored feedback and career consulting. With services that span HR, technical, coding, banking, and other specialized interviews, PInterview aims to reshape how job seekers and future leaders prepare and realize their potential.
Role Description The Senior Brand Manager is a full-time remote role responsible for leading and elevating PInterview’s brand strategy across digital channels and markets. This role involves defining brand positioning, developing key messaging, and ensuring consistent visual and verbal identity across the website, social media, email campaigns, and partner communications.
The Senior Brand
Manager will plan and execute brand and awareness campaigns, analyze performance metrics, and refine initiatives based on data-driven insights. Day-to-day tasks include collaborating with marketing, product, and operations teams, managing external agencies or freelancers, overseeing content and creative assets, and supporting go-to-market plans for new services and features.
The role also includes monitoring market trends and competitor activity to identify opportunities for brand differentiation and growth.
Qualifications
- Brand strategy and positioning skills, including experience defining brand architecture, messaging frameworks, and value propositions.
- Marketing and digital marketing expertise, with hands-on experience in online campaigns, social media, performance marketing, and analytics tools.
- Content and communication skills, including copywriting, storytelling, and overseeing creative assets to maintain a cohesive brand identity.
- Research and analytical abilities, such as market research, competitor analysis, customer insights, and data-driven decision-making.
- Project and stakeholder management skills, including planning, prioritization, cross-functional collaboration, and vendor management.
- Proven experience in brand management or senior marketing roles, preferably in edtech, online learning, or consumer internet products.
- Solid understanding of online customer journeys, user experience, and engagement strategies for B2C services.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree or specialized certifications are a plus.
- Ability to work independently in a remote environment, with excellent written and verbal communication skills and attention to detail.
📌 Senior Brand Manager (Delhi)
🏢 PInterview
📍 Delhi