This role is for one of the Weekday's clients Salary range: Rs 3000000 - Rs 6000000 (ie INR 30 - 60 LPA) Min Experience: 5+ years

Location: Remote

JobType: full-time

We are looking for an experienced Sell-In Key Account Manager (KAM) to drive business growth by managing strategic retail partnerships, with a strong focus on Croma . The ideal candidate will have extensive experience in key account management, channel sales, and sell-in planning within the consumer electronics, appliances, mobile, or FMCG industries.

This role requires a commercially driven qualified capable of building long-term customer relationships, executing sales strategies, and maximizing revenue through effective account management.

As a Sell-In KAM, you will be responsible for developing business plans with key retail partners, ensuring product availability, driving sales performance, and collaborating with cross-functional teams to deliver exceptional business outcomes.

Requirements Key Responsibilities

- Manage and grow the business relationship with Croma, ensuring achievement of monthly, quarterly, and annual sales targets
- Develop and execute sell-in strategies to increase product placements, inventory levels, and revenue across assigned accounts
- Build strong relationships with key stakeholders, category managers, and buying teams at Croma
- Negotiate commercial agreements, annual business plans, pricing, promotional campaigns, and trade investments
- Forecast sales demand accurately and coordinate with supply chain teams to ensure timely product availability
- Analyze sales trends, market performance, inventory levels, and competitor activities to identify growth opportunities
- Drive product launches, promotional campaigns, and seasonal business initiatives in collaboration with marketing teams




- Monitor account profitability while optimizing trade spends and return on investment
- Conduct regular business reviews with customers and internal leadership to evaluate performance and recommend corrective actions
- Collaborate with finance, operations, logistics, and marketing teams to ensure seamless execution of business plans
- Ensure compliance with company policies, retail guidelines, and contractual commitments
- Prepare sales reports, business insights, and account performance dashboards for senior management

Required Qualifications

- Bachelor's degree in Business Administration, Marketing, Commerce, or a related discipline. An MBA is preferred
- 5-22 years of experience in Key Account Management, Modern Trade Sales, or Channel Sales
- Demonstrated experience managing Croma as a strategic account is mandatory
- Strong understanding of modern retail operations, category management, merchandising, and sales planning
- Proven ability to achieve sales targets, negotiate commercial terms, and grow strategic retail partnerships
- Excellent analytical, communication, negotiation, and stakeholder management skills
- Strong proficiency in Microsoft Excel, PowerPoint, and sales reporting tools
- Ability to manage multiple priorities in a fast-paced business environment

Must-Have Skills

- Experience managing Croma as a key retail account
- Strong commercial acumen and customer relationship management
- Sales planning and execution
- Business forecasting and demand planning
- Negotiation and account growth strategies
- Retail sales performance analysis

Good-to-Have Skills

- Sell-In strategy and execution
- Key Account Management across modern trade channels
- Experience with large-format retail chains
- Promotional planning and trade marketing
- Category management and assortment planning
- ERP or CRM platforms such as SAP, Salesforce, or Oracle

📌 Sell in KAM (India)
🏢 Weekday AI (YC W21)
📍 India