About the Role

Search is no longer just about ranking #1 on a traditional Google results page. As search engines evolve into answer engines, our strategy must encompass Search Engine

Optimization (SEO), Answer Engine Optimization (AEO), Generative Engine Optimization

(GEO), Search Experience Optimization (SXO), and AI Optimization (AIO).

We are looking for a forward-thinking, technical, and data-driven Search Growth Lead to drive our organic discovery across both traditional search engines (Google, Bing) and AI-driven platforms (ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews). In this role, you will bridge the gap between technical search architecture, AI visibility, conversion rate optimization,

and brand authority.

Key Responsibilities

- Traditional & Technical SEO

● Own end-to-end technical, on-page, and off-page SEO strategies to maximize organic traffic and domain authority.

● Conduct regular technical audits (crawlability, indexability, site speed, Core Web Vitals,

site architecture).

● Execute keyword research and intent mapping to build comprehensive content clusters.

- Generative Engine Optimization (GEO) & AI Optimization (AIO)

● Optimize company content and entity profiles to ensure top-of-mind recommendations in generative AI models (ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews).

● Build brand citations, authoritative entity nodes, and structured knowledge graphs that AI crawlers reference.

● Analyze how generative AI models perceive, summarize, and cite our brand compared to competitors.

- Answer Engine Optimization (AEO)

● Optimize content for zero-click searches, featured snippets, voice search, and conversational queries (PPA/People Also Ask).

● Direct the creation of structured, Q&A-style; content schema, FAQs,



and micro-formatting to maximize answer engine extraction.

- Search Experience Optimization (SXO)

● Collaborate with UX/UI and Content teams to merge search intent with seamless user experience, reducing bounce rates and maximizing time-on-page.

● Run A/B tests on landing pages to convert organic traffic into high-value leads or customers (CRO alignment).

● Ensure visual hierarchy, mobile responsiveness, and page layout meet contemporary user experience standards.

Qualifications & Requirements

● Experience: 7 years of proven experience in SEO, with at least 1–2 years actively testing or implementing GEO/AEO/AI discovery strategies.

● AI & Search Fluency: Deep understanding of Large Language Models (LLMs), RAG

(Retrieval-Augmented Generation), knowledge graphs, and how AI agents scrape and synthesize web content.

● Technical Mastery: Proficient in Schema.org markup, HTML/CSS basics, site architecture, and JavaScript SEO principles.

● Analytics & Tooling Expertise:

○ SEO Tools: Ahrefs, Semrush, Screaming Frog, Google Search Console, GA4.

○ AI Monitoring Tools: Experience tracking AI share of voice (e.g., Profound,

Brand24, or custom LLM prompt tracking).

● SXO & CRO Skills: Experience with user behavior heatmaps (Hotjar, Microsoft Clarity)

and conversion optimization principles.

● Mindset: Highly curious, adaptable, and proactive in navigating the rapidly changing AI search landscape.

Preferred Skills (Nice to Have)

● Experience with Python, SQL, or automation scripts for SEO data collection.

● Background in ed-tech, B2C SaaS, or high-growth tech platforms.

● Familiarity with entity-based SEO and Google's Knowledge Graph API.

Work Timings & Culture

- WFH (Bring your own device & wifi setup)
- 6 days working (Including weekends)
- 1 pm- 10 pm IST (Flexible Time)

📌 Search Engine Optimization Specialist (Gurugram)
🏢 Moonpreneur
📍 Gurugram