Job Summary

Role: Search Engine Marketing (SEM, Google Adwords, Pay-per-Click) Executive

Education

- Education: (UG - Any Graduate - Any Specialization) AND (PG- Any PG Course - Any Specialization) AND (Doctorate- Doctorate Not Required)

Google Adwords Analytics Technical Expertise-

- Thorough understanding of Digital Media Planning Buying, SEM- Google Adwords, Google Analytics and expert in managing paid search, display, video, You Tube, shopping and mobile campaigns on Google Adwords.

- Handling Facebook, LinkedIn LeagGen. End to End Campaign Setup (Google, Facebook, LinkedIn)

- Calculating CPM, CPL, CPV, CPS.

- Create strategies for campaigns including keyword research ad copies.

- Monitor competitors PPC campaigns and track targeted keywords

- Maintain and monitor keyword bids daily and monthly budget caps

- Working on Publishers Dashboard {Verizon, Vertoz}.

- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.

- Track, report, and analyze website analytics and PPC initiatives and campaigns. Extensive data collection via Google Analytics.

- Excellent control on the following tasks- Keyword Bidding, Ad copy writing, re-marketing, content ads, Match type strategies, Landing page testing, most recent Adwords features

- Excellent understanding of Google Analytics and deriving action items from data points

- Daily Account optimization (Negatives, spends, Daily Monthly Budget, Keywords optimization, Ad Copy optimization,



Location, Device, Demography, Ad scheduling, Bidding Strategy)

- Coordinating with Designing Team for Creatives. Brainstorming with CS for strategies.

- Should be Familiar with Google Tag manager

- Proactive in researching planning strategies.

- Valuable analytical skills to gain high-quality score improve PPC Campaigns

- Track and update traffic patterns through PPC or cost per click, as well as Ads Management

Desired Candidate Profile

- 1-3 years of experience in Digital Media Planning Buying and SEM

- Expert knowledge in Search Engine Marketing - Paid Search

- Good understanding of display advertising

- Excellent understanding of Google Analytics

- Google Adwords Analytics Certified - PREFERRED

- Excellent communication, presentation skills and client servicing skills

- Experience in dealing with digital media publishers

- Excellent time management and organizational skills

- Must have prior experience with a renowned digital media agency

- Must have experience working with Publishers

- Expert at Google Adwords Google Analytics

- Proactive and a self-starter

- Strategic thinker with hand on experience

- Should have digital marketing background/experience

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Search Engine Marketing : Executive (Mumbai)
🏢 iMz Media Solutions
📍 Mumbai