Sales & Marketing Manager (PG Business)

Position: Sales & Marketing Manager – PG Module

Experience: 4–7 Years

Industry: PG / Co-Living / Student Accommodation / Real Estate / Hospitality

Location: Delhi NCR

Salary: Negotiable, based on experience & expertise

About the Role

We are looking for an experienced and result-oriented Sales & Marketing professional with strong knowledge of the PG and co-living market. The candidate should have hands-on experience in PG sales, occupancy management, lead generation, broker/agent handling, and local market development.

The ideal candidate should have strong area-wise knowledge of PG markets, including competitor pricing, occupancy trends, student demand, key colleges/institutes, brokers, and customer preferences.

Key Responsibilities

- Develop and execute sales strategies to achieve PG occupancy and revenue targets.
- Have strong knowledge of the PG market, especially area-wise demand and competition.
- Identify high-demand locations, target customer segments, and potential business opportunities.
- Generate leads through digital marketing, field marketing, referrals, brokers, college tie-ups, and other channels.
- Manage and develop relationships with PG brokers, consultants, referral partners, colleges, and local agents.
- Monitor competitor PGs, including pricing, facilities, occupancy, offers, and marketing strategies.
- Ensure regular follow-up with leads and convert enquiries into admissions.
- Track the complete sales funnel from lead generation → site visit → counselling → booking → admission.
- Plan and execute field visits and local marketing activities to improve occupancy.




- Guide and monitor the sales/admission team and ensure achievement of individual and team targets.
- Prepare regular reports on leads, conversions, occupancy, revenue, source-wise performance, and market activities.
- Develop new marketing channels and continuously identify opportunities to increase admissions.
- Maintain strong relationships with existing residents and referral sources to generate repeat/referral business.
- Work closely with Operations and Wardens to ensure a smooth admission and onboarding process.
- Take ownership of occupancy targets and proactively address buildings/locations where occupancy is low.

Required Skills & Experience
- 4–7 years of relevant experience in Sales & Marketing.
- Prior experience in PG, Co-Living, Student Housing, Hostel, Real Estate, or Hospitality will be highly preferred.
- Strong understanding of the PG business model and local PG market.
- Excellent area-wise market knowledge of Delhi NCR.
- Strong network with PG brokers, agents, colleges, and local referral partners.
- Proven ability to generate leads and achieve occupancy/sales targets.
- Strong negotiation, communication, counselling, and conversion skills.
- Good understanding of competitor analysis and market pricing.
- Ability to independently plan and execute sales and marketing activities.
- Strong leadership and team-management skills.
- Comfortable with field visits and extensive market travel.
- Good knowledge of Excel/Google Sheets and sales reporting.

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits

- Cell phone reimbursement
- Versatile schedule
- Food provided
- Paid sick time

Work Location: In person

📌 Sales & Marketing Manager (PG Business) (Dwarka)
🏢 ISKCON Temple
📍 Dwarka