Job Overview

We are looking for an experienced and strategically minded Senior Executive – Sales, Marketing & Business Development to lead regional market growth, optimize distribution networks, and drive volume performance across multi-channel routes to market. In this role, you will take end-to-end ownership of key territory targets, lead distributor partnerships, manage trade marketing allocations, and mentor junior field sales representatives.

Key Responsibilities

1. Strategic Sales Management & Revenue Ownership

- · Own regional primary and secondary sales revenue targets across General Trade (GT), Up-to-date Trade (MT), and Emerging Channels (E-Commerce / Quick Commerce).
- · Conduct joint business planning (JBP) with key modern trade accounts, super stockists, and top-tier distributors.
- · Optimize sales beat plans, territory coverage, and distributor replenishment cycles to increase width and depth of distribution.
- · Oversee credit risk, aging reports, payment recoveries, and inventory holding periods across the distributor ecosystem.

2. Business Development & Network Expansion

- · Lead expansion into unrepresented territories, appointing high-performing stockists and distribution partners.
- · Evaluate distributor capabilities, infrastructure, and financial stability during onboarding and annual reviews.
- · Analyze market share data, competitor pricing moves, and channel margins to identify high-potential product categories and white spaces.
- · Secure premium shelf placement, end-cap displays, and category captaincy opportunities in key modern trade outlets.

3. Trade Marketing & BTL Campaign Strategy

- · Conceptualize, execute, and evaluate BTL (Below-The-Line)



marketing campaigns, trade schemes, and retailer incentive programs.
- · Allocate and monitor regional trade marketing budgets (POSM deployment, sampling activations, and window displays) to maximize ROI.
- · Collaborate with corporate marketing to adapt brand strategy into effective point-of-sale execution.
- · Audit and improve store-level execution standards, shelf share (Share of Shelf), and planogram compliance.

4. Leadership & Team Enablement

- · Guide, monitor, and upskill Junior Sales Officers (JSOs) and Field Sales Representatives on daily beat execution and objection handling.
- · Review daily SFA (Sales Force Automation) data, track productivity metrics (call efficiency, lines per order, eco-counts), and provide actionable field coaching.

Qualifications & Requirements

· Education: Bachelor’s degree in Business, Marketing, or relevant discipline; MBA/PGDM in Marketing or Sales is highly preferred.

· Experience: 3–5 years of core FMCG experience in channel sales, key account management, or trade marketing.

· Technical Proficiency: Expert proficiency in Distribution Management Systems (DMS), Sales Force Automation (SFA) and advanced Excel for sales analytics.

· Core Competencies:

o Proven track record of handling $1M+ / multi-crore territory P&Ls; and achieving consistent volume growth.

o Expert knowledge of distributor economics, margin structures, trade schemes, and ROI models.

o Strong leadership, negotiation, and cross-functional team coordination skills.

o Flexibility for extensive field travel within the assigned territory (up to 50–60%).

Pay: ₹25,000.55 - ₹35,000.76 per month

Work Location: In person

📌 Sales & Marketing, Business Development (Greater Noida)
🏢 Ambrosia Natural Products IndiaGreater Noida
📍 Greater Noida