REAL ESTATE SALES MANAGER

Position: Real Estate Sales Manager

Department: Sales & Business Development

Location: [Mumbai / Thane / Pune / As Applicable]

Reporting To: Senior Management / CMD

Employment Type: Full-Time

- JOB PURPOSE The Real Estate Sales Manager will be responsible for driving sales revenue, managing the sales team, generating and converting leads, developing channel partners, and achieving monthly and annual sales targets.

The candidate should have strong knowledge of the real estate market, excellent communication and negotiation skills, and the ability to lead a high-performing sales team.

- KEY RESPONSIBILITIESA. Sales & Revenue Management

- Achieve monthly, quarterly, and annual sales targets.
- Develop and implement effective sales strategies for assigned real estate projects.
- Generate business through direct sales, references, digital leads, walk-ins, channel partners, and corporate networks.
- Manage the complete sales cycle from lead generation to booking and closure.
- Follow up with prospective customers and ensure timely conversion.
- Maintain strong relationships with existing and prospective clients.
- Identify new business opportunities and potential markets.

B. Team Management
- Recruit, train, guide, and motivate the sales team.
- Allocate leads and territories among sales executives.
- Set individual and team-wise sales targets.
- Monitor daily activities, calls, meetings, site visits, and conversions.
- Conduct regular sales meetings and performance reviews.
- Coach team members on sales techniques, objection handling, negotiation, and closing.
- Take corrective action wherever performance is below expectations.

C. Lead & CRM Management
- Ensure proper recording and updating of all leads in CRM/MIS.
- Monitor lead response time and follow-up activities.
- Track lead-to-site-visit and site-visit-to-booking conversion ratios.
- Ensure no genuine lead is left unattended.
- Prepare daily, weekly, and monthly sales reports.

D. Client Relationship Management
- Understand customer requirements, budgets, preferences, and investment objectives.
- Conduct project presentations and property demonstrations.
- Handle negotiations with customers professionally.
- Resolve customer queries and coordinate with internal departments.
- Maintain long-term relationships with clients and generate referral business.

E.



Channel Partner Management
- Identify and onboard new brokers/channel partners.
- Develop a strong channel partner network.
- Conduct regular meetings and presentations with channel partners.
- Communicate project offers, inventory, pricing, schemes, and incentives.
- Monitor channel partner performance and business contribution.

F. Market & Competitor Analysis
- Monitor local real estate market trends.
- Study competitor projects, pricing, offers, inventory, and customer response.
- Provide market intelligence and feedback to senior management.
- Suggest pricing, promotional, and sales strategies based on market conditions.

G. Coordination

Coordinate with

- Marketing & Digital Marketing Team
- Telecalling Team
- CRM Team
- Legal Team
- Finance & Accounts
- Project/Site Team
- Channel Partners
- Senior Management

Ensure smooth movement of prospects from lead generation → site visit → negotiation → booking → documentation → payment.

- KEY PERFORMANCE INDICATORS (KPIs)KPIMeasurementMonthly Sales TargetAchievement against assigned targetLead ConversionLead-to-site-visit & booking ratioSite VisitsNumber of qualified site visitsBookingsMonthly bookings achievedRevenueMonthly/quarterly revenue generatedTeam ProductivityIndividual & team performanceChannel Partner SalesBusiness generated through brokersFollow-up EfficiencyTimely follow-up on leadsCustomer SatisfactionClient feedback & referral businessReportingTimely & accurate MIS/CRM reporting4. TARGET RESPONSIBILITY The Sales Manager will be responsible for:

Monthly Team Target: ₹ ____________

Individual Target: ₹ ____________

Quarterly Target: ₹ ____________

Annual Target: ₹ ____________

Targets may be revised by management depending upon project inventory, market conditions, and business requirements.

- REQUIRED QUALIFICATIONS

- Graduate in any discipline; MBA/PGDM in Sales & Marketing will be an advantage.
- Minimum 3–7 years of experience in real estate sales.




- Prior experience in residential/commercial real estate is preferred.
- Experience in managing a sales team is essential.
- Strong knowledge of the local property market.

6. REQUIRED SKILLS
- Excellent communication and presentation skills.
- Strong negotiation and closing abilities.
- Leadership and team-management skills.
- Customer relationship management.
- Lead generation and conversion.
- Strong follow-up skills.
- Target-oriented and result-driven approach.
- Good knowledge of MS Excel, CRM, WhatsApp Business, and sales reporting.
- Ability to work under pressure and meet deadlines.
- Strong networking and relationship-building skills.

7. DESIRED PERSONAL ATTRIBUTES The ideal candidate should be:
- Highly energetic and self-motivated.
- Confident and professional.
- Target-oriented.
- Honest and customer-focused.
- Good at building relationships.
- Proactive in generating new business.
- A strong team player and leader.
- Willing to travel for client meetings and site visits.

8. COMPENSATION

Salary: ₹ ____________ per month

Incentives: As per company incentive policy

Travel/Other Allowances: As per company policy

Performance-based incentives and commissions may be provided for achieving or exceeding assigned sales targets.

- WORKING HOURS

Working Hours: 10:00 AM to 7:00 PM

Weekly Off: As per company policy

Working Days: As per company schedule The candidate may be required to work on weekends/holidays depending on site visits, exhibitions, client meetings, and business requirements.

- REPORTING & MIS The Sales Manager shall submit:

- Daily Sales Activity Report
- Lead Status Report
- Site Visit Report
- Booking & Collection Report
- Weekly Sales Performance Report
- Channel Partner Performance Report
- Monthly Sales MIS

11. SUCCESS PROFILE The successful candidate will be expected to build a robust and productive sales team, consistently achieve sales targets, expand the company's customer and channel-partner network, and contribute directly to the company's revenue growth.

“The primary objective is not only to generate leads, but to convert qualified prospects into successful bookings and long-term customer relationships.”

Job Type: Full-time

Pay: ₹20,000.00 - ₹100,000.00 per month

Work Location: In person

📌 Sales Manager (Thane)
🏢 Smiling Future Ventures Private
📍 Thane