: Sales Manager – Channel Sales & Management

Job Overview

At Bharat Photon, we are dedicated to driving innovation and excellence in our industry. We are seeking a highly motivated, dynamic, and agile Sales Manager (Channel Expansion & Management) to drive our market presence through strategic dealer and distributor networks. In this role, you will be the spearhead of our expansion strategy, possessing the unique ability to deploy temporarily to target regions, establish a robust sales footprint, recruit and train local teams, and transition back to the base location for subsequent planning phases.

The ideal candidate blends exceptional on-the-ground business development skills with strong analytical and tech-savvy reporting capabilities to optimize CRM and sales tools. Key Responsibilities

1.

Market

Expansion & Temporary Deployment

Targeted Deployment: Temporarily relocate/depute to designated high-potential regions for weeks or months at a time to establish a brand footprint from scratch.

Dealer/Distributor Onboarding: Identify, evaluate, and pitch to potential high-performing dealers and distributors to expand the company’s distribution network.

Strategic Planning: Return to the base location post-deployment to analyze regional performance, share market insights, and plan the next phase of geographical expansion.

- Team Building & Leadership

On-the-Ground Recruitment: Recruit, hire, and onboard local sales executives and field staff within the newly expanded territories.

Training & Mentorship: Train the newly formed local teams on product knowledge, pitch techniques, sales processes, and company policies.

Handover Management: Ensure the local team is fully capable of managing the territory independently before transitioning back to the base location.

- Account & Channel Management

Existing Partner Management: Maintain robust,



value-driven relationships with existing dealers and distributors to ensure consistent revenue generation.

Conflict Resolution: Act as the primary point of contact to resolve any supply, pricing, or territorial disputes among channel partners.

Growth Campaigns: Design and implement localized trade schemes, promotional offers, and marketing strategies to boost secondary sales for partners.

- Tech, Reporting & Analytics

CRM Data Hygiene: Actively use mobile and desktop CRM software or industry-specific apps to log visits, track leads, and map dealer interactions.

Data-Driven Reporting: Utilize Microsoft Excel (VLOOKUP, Pivot Tables, Formulas) to analyse sales trends, forecast inventory requirements, and track team performance metrics.

Digital Reporting: Ensure daily/weekly reporting from self and team is submitted transparently via designated reporting apps and software.

Required Qualifications & Skills

Experience: Minimum 5 years of experience in Channel Sales, Dealer/Distributor management, or Business Development, with at least 2 years in a managerial or team-leading role.

Travel Flexibility: High willingness to travel extensively (up to 50–70% travel) and open to short-to-medium-term temporary assignments across different regions.

Tech Proficiency

Advanced knowledge of Microsoft Excel for data analysis.

Proficiency in operating mobile-first field-force automation apps and desktop CRMs.

Comfortable working seamlessly across smartphones, tablets, and laptops.

Leadership: Proven track record of hiring, training, and building sales teams from the ground up.

Communication: Exceptional negotiation, pitching, and interpersonal communication skills in both English and regional languages.

What We Offer

Competitive base salary with an aggressive, performance-linked incentive structure.

Comprehensive travel, lodging, and daily allowances during temporary deployments.

High-visibility role with direct career progression into regional or national sales leadership.

📌 Sales Manager – Channel Sales & Management (Ghaziabad)
🏢 BPE Innovations Private
📍 Ghaziabad