Sales Executive – Kothari Jewellers

Company: Kothari Jewellers

Location: Jabalpur, Madhya Pradesh

Department: Sales / Retail Operations

Designation: Sales Executive

Employment Type: Full-Time

Work Location: Kothari Jewellers Showroom, Jabalpur

Reporting To: Sales Manager / Showroom Manager / Proprietor

1. Job Purpose

The Sales Executive is responsible for assisting customers visiting Kothari Jewellers, understanding their jewellery requirements, presenting suitable products, explaining product specifications and pricing, converting enquiries into sales, and ensuring an excellent customer experience. The Sales Executive will contribute directly to showroom sales, customer relationships, repeat business, and achievement of individual and showroom sales targets.

The position requires a customer-first attitude, strong communication skills, product knowledge, honesty, personal grooming, sales ability and attention to detail.

1. Key ResponsibilitiesA. Customer Handling

- Welcome every customer entering the showroom courteously and professionally.
- Understand the customer's purpose of purchase, budget, preferences and occasion.
- Identify whether the customer is looking for:
- Daily-wear jewellery
- Wedding / bridal jewellery
- Gold jewellery
- Diamond jewellery
- Gifts
- Rings
- Earrings
- Chains
- Bangles
- Pendants
- Necklaces
- Other jewellery categories
- Engage customers in a polite and non-aggressive manner.
- Give customers adequate time to evaluate products and make decisions.
- Maintain a premium and respectful customer experience throughout the visit.

B. Jewellery Presentation & Product Demonstration
- Present jewellery according to the customer's requirement and budget.
- Explain the features, design, weight, purity, stone details and other relevant product information.
- Explain pricing, making charges, discounts and applicable offers accurately.
- Demonstrate multiple suitable options rather than presenting only one product.
- Suggest alternative products when the customer's preferred product is unavailable or outside their budget.
- Handle jewellery carefully while showing products to customers.
- Follow all showroom procedures for taking jewellery out of display trays/counters.
- Ensure that products are returned to their correct locations after customer interaction.

C. Sales & Target Achievement
- Achieve assigned daily, monthly and campaign-specific sales targets.
- Convert showroom walk-ins into sales wherever reasonably possible.
- Improve customer conversion through effective product presentation and communication.
- Increase average bill value through appropriate upselling and cross-selling.
- Promote relevant collections, new arrivals, schemes and ongoing offers.
- Encourage customers to consider complementary products where appropriate.
- Generate enquiries and maintain follow-up with interested customers.
- Work towards repeat purchases and long-term customer relationships.

D. Customer Follow-Up
- Maintain proper records of customer enquiries as instructed by the showroom.
- Follow up with customers who have:
- Requested additional product options
- Shown interest in a particular product
- Requested a quotation
- Deferred their purchase
- Requested information about an offer
- Placed or discussed a custom requirement
- Contact customers professionally and only for legitimate business purposes.
- Record relevant follow-up outcomes.
- Inform the reporting manager about high-value or important customer prospects.

E. Product Knowledge The Sales Executive is expected to continuously develop knowledge of:
- Gold jewellery
- Diamond jewellery
- Jewellery purity
- Basic diamond terminology
- Gold weight and pricing
- Making charges
- Stone charges, where applicable
- Jewellery categories
- New collections
- Current showroom offers
- Exchange policies
- Billing procedures
- Basic jewellery care
- Kothari Jewellers' products, policies and customer service standards

The employee must never provide incorrect information regarding product specifications, pricing, offers, purity or company policies. F. Billing & Sales Coordination

- Coordinate with the billing team once a customer finalizes a purchase.
- Ensure that the selected product is correctly identified before billing.
- Assist in confirming applicable offers or benefits.
- Coordinate with the relevant staff for product packing and handover.
- Ensure the customer receives the appropriate documents, bill and other applicable materials.




- Assist in resolving basic customer queries relating to the purchase.

G. Showroom & Counter Management
- Maintain cleanliness and presentation of the assigned sales counter.
- Ensure jewellery displays remain neat and organized.
- Maintain proper placement of jewellery after customer demonstrations.
- Follow showroom security and jewellery-handling procedures at all times.
- Never leave jewellery unattended.
- Follow all instructions relating to opening, closing and movement of jewellery.
- Assist in maintaining the overall premium appearance of the showroom.

H. Customer Relationship Management
- Build professional relationships with existing and prospective customers.
- Maintain a positive relationship with repeat customers.
- Remember relevant customer preferences wherever appropriate and permitted.
- Encourage satisfied customers to revisit Kothari Jewellers for future purchases.
- Handle customer complaints calmly and professionally.
- Escalate complaints that require managerial intervention.

I. Sales Reporting The Sales Executive shall provide the required information to the reporting manager regarding:
- Daily sales
- Customer enquiries
- Pending prospects
- Follow-ups
- Customer requirements
- Lost sales / unsuccessful enquiries
- High-value prospects
- Campaign performance
- Other sales-related activities as instructed

1. Sales Performance Expectations

Performance will primarily be evaluated on: Performance AreaKey MeasureSales AchievementAchievement against assigned sales targetsCustomer ConversionConversion of walk-ins/enquiries into salesAverage Bill ValueAbility to increase value through suitable sellingCustomer ServiceQuality of customer interactionFollow-UpTimely and effective follow-up with prospectsProduct KnowledgeAccuracy and confidence in product explanationRepeat CustomersCustomer retention and repeat businessDisciplineAttendance, punctuality and showroom disciplineJewellery HandlingAccuracy and adherence to security proceduresTeamworkCoordination with showroom and support staff4.

Sales Incentive

In addition to the fixed monthly salary, the Sales Executive will be eligible for sales incentives based on achievement of assigned sales targets and the incentive structure applicable at Kothari Jewellers.

The incentive structure may consider:

- Individual sales achievement
- Target achievement percentage
- Product/category performance
- Campaign performance
- Collection/offer-specific targets
- Overall showroom performance
- Quality of sales and adherence to company policies

Key: Incentives will be calculated and paid according to the approved incentive policy of Kothari Jewellers. Management reserves the right to revise targets and incentive structures from time to time.

1. Salary & CompensationFixed Salary

₹8,000 – ₹10,000 per month + Sales Incentives The exact salary within the range will be determined based on:

- Previous sales experience
- Jewellery industry experience
- Communication skills
- Product knowledge
- Customer-handling ability
- Sales capability
- Interview performance
- Overall suitability for the role

Total Earning Opportunity The position provides an opportunity to increase monthly earnings through performance-linked sales incentives in addition to the fixed salary.
1. QualificationMinimum Qualification

12th Pass preferred. Graduates may also be considered.

Candidates with strong communication and sales ability may be considered based on their overall suitability for the role.

1. ExperiencePreferred Experience

- 0–2 years of retail sales experience preferred.
- Experience in jewellery, fashion, luxury retail, sarees, apparel, cosmetics or other customer-facing retail businesses will be advantageous.
- Freshers with good communication skills, confidence and a strong willingness to learn may also be considered.

1. Required SkillsEssential Skills

- Good communication skills
- Customer handling
- Sales ability
- Basic calculation ability
- Persuasion and negotiation
- Product presentation
- Active listening
- Follow-up skills
- Basic computer/mobile usage
- Ability to work towards targets
- Teamwork




- Attention to detail

Personal Qualities The ideal Sales Executive should be:
- Honest
- Polite
- Presentable
- Patient
- Confident
- Responsible
- Target-oriented
- Customer-focused
- Disciplined
- Punctual
- Willing to learn
- Comfortable interacting with different types of customers

1. Grooming & Professional Standards

As a representative of Kothari Jewellers, the Sales Executive must maintain professional grooming and behaviour standards.

Employees are expected to

- Maintain clean and appropriate attire.
- Maintain personal hygiene.
- Maintain a qualified appearance.
- Communicate respectfully with customers and colleagues.
- Avoid inappropriate language or behaviour inside the showroom.
- Maintain a calm and professional attitude even during difficult customer interactions.
- Represent Kothari Jewellers positively at all times.

1. Jewellery Security & Confidentiality

Because the Sales Executive will handle high-value jewellery, strict integrity and security standards are mandatory.

The employee must

- Follow all jewellery-handling procedures.
- Never remove jewellery from the showroom without authorization.
- Never allow unauthorized persons to handle or access jewellery.
- Never leave jewellery unattended.
- Follow counting and verification procedures.
- Immediately report any discrepancy, damage, loss or suspicious activity.
- Maintain confidentiality regarding customer purchases and personal information.
- Never disclose customer purchase values, jewellery details or other confidential information to unauthorized persons.

Integrity is a fundamental requirement of this position.

1. Customer Service Standards

Every customer should be treated with: Respect + Patience + Transparency + Professionalism The Sales Executive should never:

- Mislead a customer to close a sale.
- Make unauthorized promises.
- Hide applicable charges.
- Provide incorrect information regarding purity, pricing or offers.
- Pressure a customer unnecessarily.
- Argue with customers.
- Make inappropriate comments regarding a customer's budget or purchase capacity.

The objective is not merely to make a sale, but to create a customer who is comfortable returning to Kothari Jewellers.
1. Working Relationship

The Sales Executive will coordinate with:
- Proprietor / Management
- Showroom Manager
- Other Sales Executives
- Billing Team
- Inventory / Stock Personnel
- Accounts Team
- Marketing Team, where applicable
- Other showroom support staff

1. Career Growth

Subject to performance, conduct, experience and availability of positions, the employee may progress into roles such as: Sales Executive → Senior Sales Executive → Sales Supervisor / Team Leader → Showroom Sales Manager

Career progression will be based on demonstrated performance, sales achievement, product knowledge, customer handling, discipline, leadership ability and overall contribution to the showroom.

1. Key Performance Indicators (KPIs)

The employee may be evaluated periodically against the following KPIs:
- Monthly sales target achievement
- Individual sales contribution
- Customer conversion rate
- Average transaction value
- Number and quality of customer follow-ups
- Repeat customer generation
- Product/category sales performance
- Customer feedback
- Attendance and punctuality
- Compliance with jewellery-handling procedures
- Compliance with showroom policies
- Team cooperation and discipline

1. Authority & Limitations

The Sales Executive may:
- Recommend products to customers.
- Explain approved offers and schemes.
- Provide product information within approved guidelines.
- Follow up with customers.
- Coordinate sales and billing activities.

The Sales Executive may not, without authorization:

- Approve special discounts.
- Change making charges.
- Modify company offers.
- Make unauthorized commitments to customers.
- Remove jewellery from the showroom.
- Share confidential customer or company information.
- Approve refunds, exchanges or special commercial terms.
- Commit the company to any financial or commercial obligation.

1. Overall Accountability

The Sales Executive is accountable for: Customer Experience + Sales Performance + Product Knowledge + Follow-Up + Jewellery Safety + Professional Conduct The ultimate objective of the role is to help Kothari Jewellers achieve sustainable sales growth while maintaining the trust, service quality and reputation of the showroom.

Pay: ₹8,000.00 - ₹10,000.00 per month

Work Location: In person

📌 Sales Executive (Jabalpur)
🏢 Kothari Jewellers
📍 Jabalpur