No. of Position - 1

Role Objective To drive revenue growth of Genaxy s focused instruments portfolio in Delhi NCR by executing a highly targeted, demo-driven and institution-focused sales strategy. The role requires complete ownership of instrument business in the territory with strong alignment to company-defined priority products.

Key Responsibilities

- Achieve monthly annual sales targets for Genaxy s focused instruments range
- Drive sales of key products such as:
- Incubators, incubators shaker, centrifuges
- Plug Play instruments and other priority SKUs finalized for the year
- Conduct product demonstrations and installations, ensuring strong product understanding at customer end.
- Build pipeline through regular visits to research labs, pharma companies, and academic institutes.
- Focus on conversion-driven selling rather than broad portfolio pitching
- Manage complete sales cycle: lead generation demo negotiation closure
- Ensure effective follow-ups and faster deal closures with robust ownership
- Participate actively in GeM and institutional tenders, ensuring compliance and timely submission
- Coordinate with internal teams for:
- Pricing approvals (aligned with finalized pricing strategy)
- Timely delivery and installation support
- Maintain accurate sales funnel, reporting, and forecasting

Key Requirements

- Education: B.Sc / M.Sc (Life Sciences,



Biotechnology, Microbiology or related field)
- Experience: 2 4 years preferably in laboratory instrument sales
- Strong hands-on understanding of bench-top lab instruments.
- Proven experience in demo-based selling and service support.
- Strong communication, negotiation, and presentation skills
- Highly target-oriented and execution-focused

Preferred Profile

- Prior experience handling similar product lines (shakers, centrifuges, incubators, small equipment etc.)
- Existing network in Delhi NCR research labs, pharma academic institutions
- Ability to independently manage demos and basic troubleshooting

Key Performance Indicators (KPIs)

- Achievement of instrument sales targets (monthly/quarterly)
- Focused product sales contribution (%)
- Demo-to-conversion ratio
- Lead-to-order conversion time
- Applicable Category:-
- Location:- Delhi
- Qualification:- Education: B.Sc / M.Sc (Life Sciences, Biotechnology, Microbiology or related field)
- Experience:- Experience: 2 4 years preferably in laboratory instrument sales

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Sales Executive Instruments Division (New Delhi)
🏢 GENAXY SCIENTIFIC
📍 New Delhi