BTL Sales Executive

Experience: 1 Years

Job Type: Full-Time

Location: Bangalore

About the Role

About the Role

We are looking for a energetic, target-driven, and customer-focused BTL Sales Executive to drive business growth by acquiring recent clients and managing key business relationships. The ideal candidate should have a strong background in B2B Sales, with hands-on experience in Advertising Sales (Ad Sales) and a good understanding of the Retail industry.

The candidate will be responsible for generating new business opportunities, promoting BTL marketing and advertising solutions, building long-term client relationships, and achieving revenue targets across the Bangalore market.

Key Roles & ResponsibilitiesBusiness Development

- Identify, approach, and acquire new B2B clients across retail, FMCG, consumer brands, corporate organisations, and local businesses.
- Generate qualified leads through cold calling, networking, referrals, field visits, and market research.
- Build a healthy sales pipeline and consistently convert prospects into long-term clients.
- Develop strategic plans to expand the company's BTL advertising footprint in Bangalore.

Advertising & BTL Sales

- Promote and sell BTL advertising solutions, brand activation campaigns, promotional activities, in-store branding, outdoor advertising, and experiential marketing services.
- Understand client marketing objectives and recommend customised advertising solutions.
- Prepare proposals, presentations, quotations, and commercial agreements.
- Negotiate pricing and close business opportunities while maintaining profitability.





Client Relationship Management

- Develop and maintain strong relationships with existing and prospective clients.
- Act as the primary point of contact throughout the sales cycle.
- Ensure high levels of client satisfaction by coordinating with internal execution teams.
- Identify opportunities for repeat business, renewals, and upselling.

Retail Business Development

- Build relationships with retail chains, shopping malls, supermarkets, dealerships, and retail business owners.
- Understand retail marketing trends and recommend suitable promotional campaigns.
- Coordinate with retailers for on-ground marketing activities and campaign execution.

Market Intelligence

- Monitor competitor activities, pricing, and market trends.
- Identify emerging business opportunities and industry developments.
- Share market insights and customer feedback with management.

Reporting & Documentation

- Maintain accurate sales reports, CRM records, and daily activity updates.
- Track sales performance against targets.
- Prepare weekly and monthly sales reports for management review.

Eligibility CriteriaEducational Qualification

- MBA in Marketing, Sales, Business Administration, or a related field.

Experience





- Minimum 1 year of experience in B2B Sales.
- Proven experience in Advertising Sales (Ad Sales) is mandatory.
- Prior exposure to Retail Business or retail client management is highly preferred.
- Experience in BTL Marketing, Media Sales, Brand Activation, or Event Marketing will be an added advantage.

Required SkillsTechnical & Sales Skills

- Strong B2B sales and business development skills.
- Experience in advertising, media, or BTL sales.
- Excellent negotiation and closing abilities.
- Ability to prepare compelling client presentations and proposals.
- CRM and Microsoft Office proficiency.
- Understanding of retail marketing and consumer engagement strategies.

Soft Skills

- Excellent communication and interpersonal skills.
- Strong relationship-building abilities.
- Customer-centric mindset.
- High level of confidence and professionalism.
- Strong presentation and persuasion skills.
- Self-motivated and target-oriented.
- Ability to work independently and manage multiple client accounts.

Preferred Candidate Profile

- MBA graduate with a passion for sales and business development.
- Minimum 1 year of B2B Sales experience.
- Mandatory experience in Advertising Sales.
- Exposure to retail business and retail client acquisition.
- Strong local market knowledge of Bangalore.
- Willingness to travel extensively within Bangalore for client meetings and business development.
- Immediate joiners will be preferred.

Pay: ₹20,000.00 - ₹30,000.00 per month

Advantages

- Leave encashment
- Paid time off

Work Location: In person

📌 Sales Executive (BTL) (BTM Layout)
🏢 Marma Fintech
📍 BTM Layout