Marketing Intern

Company: PopPop Labs

Position: Marketing Intern

Duration: 3 Months

Work Mode: Remote

Type: Full-Time Internship

About the Role

PopPop Labs is building products across AI, robotics, social technology, public safety, and future technologies, including Sakshya112, PopPop, and Poppy.

We are looking for a creative, ambitious, and highly proactive Marketing Intern to help build our brands, grow our digital presence, create marketing campaigns, and support user and community acquisition.

You will work closely with the Marketing and Core Teams and gain hands-on experience across digital marketing, content, social media, branding, campaigns, growth, and market research.

Key Responsibilities:

Digital & Social Media

- Develop and execute social media strategies for Orbit XII and its products.
- Create and manage content for Instagram, LinkedIn, X, YouTube, and other relevant platforms.
- Develop content calendars and campaign plans.
- Research trending topics, formats, hashtags, and audience interests.
- Assist in growing social media reach, engagement, and communities.
- Monitor social media analytics and prepare performance reports.

Content & Brand Marketing

- Create content ideas, captions, scripts, posts, reels, carousels, and campaign concepts.
- Help communicate the vision and technology behind Sakshya112, PopPop, and Poppy.
- Develop storytelling campaigns around products, innovations, and company milestones.
- Assist with blogs, newsletters, articles, promotional material, and website content.
- Maintain consistent brand messaging across platforms.

Growth Marketing

- Research target audiences and potential customer/user segments.
- Develop user-acquisition and awareness campaigns.
- Assist with referral, community, ambassador, and influencer initiatives.
- Identify new channels for customer and user acquisition.
- Conduct competitor and market analysis.
- Track campaign performance and recommend improvements.

Campaigns & Events

- Assist in planning and executing online and offline marketing campaigns.
- Support product launches, events, activations, partnerships, and promotional campaigns.
- Coordinate with designers, content creators, influencers, communities, and external partners.
- Help develop marketing proposals and campaign presentations.

Market Research

- Research competitors and emerging market trends.
- Identify new marketing opportunities.
- Study consumer behavior and audience preferences.
- Build databases of influencers, creators, communities, brands, media outlets, and potential marketing partners.

Cross-Functional Collaboration

- Work with Business Development, Product, Design, Technology, Robotics, and Operations teams.
- Coordinate marketing requirements and campaign deliverables.
- Support product launches and company initiatives.
- Participate in brainstorming and strategy meetings.

Product Marketing Exposure The intern may work across PopPop Labs major products:

Sakshya112 — AI-powered public safety and emergency-response technology.

PopPop — A social collaboration and experience platform connecting people through learning, communities, events, entertainment, sports, work, and dining.





Poppy — An AI-powered robotics platform focused on intelligent robots for education, communities,

assistance, interaction, and real-world applications.

What You'll Learn

During the 3-month internship, you will gain practical experience in:

- Digital Marketing
- Social Media Marketing
- Content Marketing
- Brand Strategy
- Growth Marketing
- Performance Marketing
- Community Marketing
- Influencer Marketing
- Product Marketing
- Market Research
- Campaign Management
- Startup Marketing
- Consumer Psychology
- Marketing Analytics

Eligibility

- Students pursuing undergraduate or postgraduate degrees.
- Fresh graduates are welcome to apply.
- Candidates from Marketing, Business, Management, Commerce, Media, Communications, Design, Entrepreneurship, or related fields are preferred.
- Prior marketing experience is not mandatory.

Required Skills

- Strong written and verbal communication.
- Creativity and strong storytelling ability.
- Understanding of social media platforms.
- Good research skills.
- Basic knowledge of marketing concepts.
- Ability to create engaging content.
- Strong organizational and time-management skills.
- Ability to work independently and in a team.
- Proficiency with Google Workspace.
- Familiarity with Canva, CapCut, Figma, or similar tools is an advantage.
- Knowledge of AI marketing tools is an advantage.

What We Offer

- Hands-on experience at a technology startup.
- Exposure to AI, robotics, social technology, and public-safety innovation.
- Direct interaction with the core team.
- Opportunity to work on real products and campaigns.
- Certificate upon successful completion.
- Letter of Recommendation based on performance.
- Prospect for extended employment / full-time role based on performance.

Our Products:

1. Sakshya112 — AI-Powered Public Safety & Emergency Response

Sakshya112 is an intelligent safety and emergency-response ecosystem designed to help protect people, homes, and communities.

The platform combines AI-powered emergency detection, connected safety devices, real-time communication, and autonomous response technologies to create a faster emergency-response network.

Key capabilities include:

- AI-powered detection of distress and emergency situations
- Voice-triggered emergency activation
- Direct connection to emergency services such as 112
- Live audio/video transmission during emergencies
- Smart home safety devices
- Autonomous drone-assisted emergency response
- Real-time location and incident information
- Integration with emergency-response infrastructure
- AI-powered incident detection and analysis

Vision: Build a technology-enabled safety network where help can be detected, dispatched, and coordinated faster.

__________________________________________

2.



PopPop — The Social Collaboration & Experience Platform

PopPop is a next-generation platform connecting people through learning, communities, social experiences, events, and real-world collaboration.

It brings multiple aspects of participation and social discovery into one ecosystem, allowing users to discover experiences, create events, join communities, learn new skills, and collaborate with others.

Core experiences include:

- School — Classes, workshops, courses, mentorship and learning experiences
- Vibes — Parties, nightlife and social experiences
- Play — Sports, games and recreational activities
- Work — Collaboration, networking and professional experiences
- Eats — Dining, venues and food experiences
- Communities — Groups, conversations and interest-based communities
- Events — Discovering, creating and participating in real-world events
- AI-powered experiences and intelligent discovery

PopPop is designed to bridge the gap between digital communities and real-world experiences.

Vision: Build a global participation platform where people can learn, meet, play, collaborate and experience more together.

__________________________________________

3*. Poppy — AI-Powered Robot*

Poppy The Robot is an initiative focused on developing intelligent, interactive and autonomous robots for communities education, assistance, communication, and real-world applications.

One of its flagship concepts is Poppy the Robot, an AI-powered telepresence robot designed to bring intelligent robotic assistance into classrooms and learning environments.

Potential capabilities include:

- AI-powered voice interaction
- Natural-language communication
- Computer vision and environmental perception
- Autonomous navigation
- Telepresence and remote classroom participation
- Interactive educational assistance
- Attendance and classroom interaction
- Live audio/video communication
- AI tutoring and learning assistance
- Integration with educational platforms
- Sensor-based environmental awareness
- Remote monitoring and control

Poppy is being developed as a telepresence robot, allowing future versions to serve different environments including education, homes, workplaces, healthcare, public spaces, and other applications.

Vision: Build intelligent physical AI systems that can interact with people and operate meaningfully in the real world.

PopPop Labs Ecosystem:

Together, these products represent three major technology areas:

Sakshya112 → Protect people

PopPop → Connect people

Poppy → Assist people

PopPop Labs is building at the intersection of Artificial Intelligence, Robotics, Social Technology, Education, Public Safety, Automation, and Future Technologies.

Ideal Candidate

We are looking for someone who doesn't just want to learn marketing, but wants to build brands.

You should be curious, creative, ambitious, proactive, and willing to experiment with new ideas, platforms, technologies, and marketing strategies.

Duration: 3 Months

Work Mode: Remote

Experience: Freshers Welcome

Start Date: Immediate

Pay: ₹10,000.00 per month

Benefits

- Flexible schedule
- Work from home

Work Location: Remote

📌 Sales and Marketing Intern (India)
🏢 PopPop Labs
📍 India