About the Role We are looking for a Retention & Growth Marketing Manager to drive repeat revenue and sustainable growth for our D2C wellness supplement brand. You will own the full customer lifecycle from visit to re-engagement by optimizing conversion funnel, building life cycle marketing programs, and using data to continuously improve how we grow and retain customers. This is a high-ownership role suited for someone with 5+ years of D2C or e-commerce experience who is equally comfortable with strategy and hands-on execution.

What You’ll Own Retention & Revenue Growth • Own repeat purchase rate, LTV, ARPU, and first-to-second order conversion.

- Improve repurchase frequency and reduce time-to-repeat across customer cohorts.
- Drive revenue per visitor alongside the performance marketing team.
- Build quarterly retention roadmaps aligned to revenue and margin goals.
- Maintain a strong understanding of CAC:LTV ratios and payback periods. Lifecycle & Email Marketing • Own end-to-end lifecycle journeys: welcome, onboarding, activation, engagement, and win-back.
- Build and optimize email programs in Klaviyo automated flows, broadcast campaigns, segmentation, and A/B tests.
- Manage multi-channel CRM communication across Email, WhatsApp, SMS, and Push.
- Design behavioral triggers, personalization logic, and loyalty-led interventions to maximize LTV. Segmentation & Campaign Strategy • Build and continuously evolve customer segmentation frameworks based on behavior, purchase history, and lifecycle stage.
- Identify the right user journey levers and design campaigns to drive segment progression.
- Use user research, usage data, and competitive analysis to identify current campaign opportunities including seasonal moments like Women’s Day, Black Friday, and category events.




- Run A/B experiments across messaging, offers, frequency, and channel mix. Conversion & Funnel Optimization (Shared) • Collaborate with the acquisition team on PDP, cart, and checkout experience improvements as a shared product marketing responsibility.
- Identify funnel drop-offs and work with product and tech teams to drive UX enhancements.
- Contribute to improving conversion rate, cart-to-checkout rate, and checkout success rate as shared goals with the broader growth team. Insights, Reporting & Collaboration • Partner with the Analytics team to surface actionable insights from cohort, funnel, and campaign data.
- Build and maintain regular reports on CRM performance, retention metrics, and campaign ROI.
- Work closely with Growth, Performance Marketing, Product, and Leadership as a cross-functional partner. What We’re Looking For • 5+ years building retention or growth programs for a D2C or e-commerce brand.
- Hands-on Klaviyo expertise is a must - flows, segmentation, campaign execution.
- Experience in a wellness, health, beauty, or consumer supplement brand is a strong plus.
- Strong understanding of LTV, cohort analysis, repeat rate, and unit economics.
- Comfortable owning both retention metrics and contributing to broader funnel/conversion goals.
- Data-driven with an experimentation-first mindset; proficient in analytics tools (GA, Klaviyo, Shopify, MS Clarity or equivalent).
- High ownership, startup-ready mindset - comfortable wearing multiple hats. You’ll Be Measured On • Repeat purchase rate and first-to-second order conversion • Customer LTV and ARPU • Email/CRM channel revenue contribution • Cohort retention and churn reduction • Conversion rate and cart-to-checkout rate (shared goal) • Revenue per visitor (shared goal with performance marketing)

📌 Retention & Growth Marketing Manager (India)
🏢 Wellness Extract
📍 India