- Develop and execute comprehensive Annual Operating Plans and marketing strategies specifically targeted at accelerating revenue growth.

- Manage end-to-end campaign execution with a rigorous focus on Return on Investment (ROI) and efficient budget utilization.

- Design and implement strategic initiatives to enhance customer acquisition, improve retention rates, and execute win-back programs.

- Lead the deployment of integrated marketing campaigns across multiple platforms, including Television, Digital, Print, Radio, and Out-of-Home (OOH) media.

- Utilize advanced technology, automation tools, and Artificial Intelligence to address the evolving needs of affiliates and consumers.

- Oversee the growth and marketing of key product categories, including Linear TV, Value-Added Services (VAS), and IPTV.

- Cultivate high-impact marketing partnerships and drive growth through influencer collaborations and strategic alliances.

- Manage public relations and communication strategies to support strategic distribution initiatives.

- Analyze industry data, specifically BARC metrics, to derive actionable insights that inform marketing tactics.

- Establish clear performance metrics for campaigns and continuously measure overall marketing effectiveness.

- Oversee the planning and management of marketing and media budgets to ensure optimal resource allocation.





- Apply an entrepreneurial mindset to create innovative marketing solutions tailored to specific business and affiliate requirements.

Requirements

Key Requirements

MBA / PG from a Tier I institute

Experience developing Annual Operating Plans and marketing plans focused on revenue growth

Strong ROI-driven approach to campaign execution and budget management

Experience identifying and implementing marketing strategies for customer acquisition, retention, and win-back initiatives

Experience executing integrated marketing campaigns across TV, Digital, Print, Radio, and OOH

Ability to leverage technology, automation, and AI to address affiliate and consumer needs

Experience managing and growing categories such as Linear TV, VAS, and IPTV

Experience creating marketing partnerships and driving influencer and partner-led growth

Experience handling publicity and communication for strategic distribution initiatives

Solid analytical skills with the ability to interpret BARC data and convert insights into actionable marketing initiatives

Experience defining campaign performance metrics and measuring marketing effectiveness

Experience managing marketing and media budgets

Strong media planning and growth marketing experience preferred

Entrepreneurial mindset with the ability to create marketing solutions based on affiliate and business requirements

📌 Require an Associate Director– Distribution Marketing in Mumbai
🏢 TestHiring
📍 Mumbai