KEY RESPONSIBILITIES

- Multi-Channel Strategic Architecture: Designing, deploying, and managing data-driven digital media planning frameworks and scaled performance marketing initiatives across diverse enterprise client portfolios.
- Performance-Led Capital Deployment: Orchestrating end-to-end campaign operations focused on aggressive lead generation models, optimization of customer acquisition costs (CAC), and maximization of lifetime value metrics.
- Full-Funnel Brand Governance: Translating client business objectives into structured, high-impact branding campaigns that balance top-of-funnel awareness mechanics with real-time conversion velocities.
- Dashboard Execution & Diagnostics: Monitoring daily campaign telemetry across major ad networks (Google Ads, Meta Ads, Programmatic landscapes) to adjust bidding, targeting, and creative assets under fluid market conditions.
- Stakeholder Management:



Coordinating directly with internal creative teams, client brand managers, and external media networks to ensure seamless campaign tracking and boardroom-ready performance reporting.

Requirements

- Ecosystem Foundation: Verifiable qualified success operating within established digital media agencies, network advertising groups, or performance-driven direct-to-consumer (D2C) marketing consulting matrices.
- Domain Foundations: Deep technical literacy with modern digital planning tools, tracking infrastructure, audience profiling mechanisms, and multi-channel attribution configurations.
- Attributes: High analytical reasoning capacity, precise budgetary control mechanics, strong solution-driven communication skills, and an intense bias for execution accuracy.

📌 Require a Performance Marketing (Lead Gen) in Mumbai
🏢 TestHiring
📍 Mumbai