- Develop and execute integrated marketing strategies for Star Plus content across TV, OTT, and digital
- Lead marketing initiatives for new content launches, tentpole properties, and ongoing programming
- Analyse viewership, consumption, and campaign performance data to optimise marketing investments
- Develop marketing assets and promotional campaigns for different audience segments and platforms
- Drive audience engagement through consumer insights, social listening, and performance data
- Identify trends in content consumption, entertainment marketing, and audience behaviour
- Work closely with Programming, Content, Product, Digital Growth, Analytics, Consumer Insights, Creative, and other teams
- Manage creative, media, digital, and research partners

Requirements

- 5–7 years of experience in Content Marketing, Brand Marketing, Consumer Marketing, or Audience Growth
- Experience in Media, Entertainment, Broadcast, OTT, or related industries




- Postgraduate qualification required; MBA in Marketing, Media, Communications, or equivalent preferred
- Strong understanding of entertainment marketing, audience behaviour, and content consumption across TV and OTT
- Experience developing and executing integrated marketing campaigns across multiple consumer touchpoints
- Strong storytelling and content marketing capabilities
- Familiarity with OTT platforms, digital marketing channels, and social media ecosystems
- Ability to analyse audience, consumption, and campaign performance data and translate insights into actionable recommendations
- Ability to work with large datasets and use data to drive marketing decisions
- Robust stakeholder management and cross-functional collaboration skills
- Excellent communication and presentation skills

📌 Require a Manager – Marketing, Star Plus in Mumbai
🏢 TestHiring
📍 Mumbai