Regional Sales Manager – Non-Exclusive Wholesale (Footwear)

Location: Kozhikode Head Office (with travel across the assigned region)

Reports to: National Sales Head / Head of Wholesale (or equivalent)

Business Segment: Non-Exclusive Wholesale Distribution of Footwear

Job Summary The Regional Sales Manager will be responsible for driving sales growth, business development, and distribution excellence in the non-exclusive wholesale channel for the footwear portfolio. Operating from the Kozhikode Head Office, the role involves managing and expanding the wholesale network (distributors, wholesalers, multi-brand retailers, and institutional buyers), achieving revenue and profitability targets, building strong trade relationships, and executing company strategies to strengthen market presence in the assigned geography.

This is a high-impact commercial role focused on volume growth, distribution expansion, secondary sales, and long-term channel partnership development in a competitive footwear market.

Key Responsibilities

Sales & Revenue Achievement

- Own and deliver monthly, quarterly, and annual primary and secondary sales targets for the non-exclusive wholesale segment in the assigned region.
- Drive value and volume growth through effective planning, forecasting, and execution.
- Monitor sell-out performance, inventory levels at distributor points, and ensure healthy stock rotation and minimal aged inventory.
- Achieve and exceed contribution margin and profitability targets for the wholesale channel.

Business Development & Channel Expansion

- Identify, appoint, and onboard new non-exclusive distributors, wholesalers, and key multi-brand retail accounts in untapped or under-penetrated markets.
- Expand geographic coverage and deepen penetration in existing markets.
- Develop and execute territory-wise growth plans aligned with company objectives.
- Build and strengthen relationships with key wholesale partners to improve preference and share of business for the company’s footwear range.

Distribution & Trade Management





- Manage the existing non-exclusive wholesale network for performance, compliance, and growth.
- Ensure optimal distribution of the product range (styles, sizes, categories) across the network.
- Conduct regular market visits, joint working with distributors, and trade meetings.
- Resolve trade issues promptly (claims, schemes, logistics, quality feedback) while protecting company interests.
- Drive scheme implementation, promotional activities, and seasonal launches effectively in the wholesale channel.

Market Intelligence & Strategy Execution

- Gather and analyse competitor activities, pricing, schemes, and market trends in the footwear wholesale segment.
- Provide structured feedback to the Head Office on product gaps, pricing issues, and opportunities.
- Translate national strategies into regional action plans and ensure disciplined execution.
- Collaborate with merchandising, supply chain, and marketing teams for timely product availability and support materials.

Team & Stakeholder Management

- Guide and motivate sales executives / field staff (if any) reporting into the region.
- Coordinate closely with logistics, finance, and customer service teams for smooth order-to-delivery and collection cycles.
- Maintain accurate MIS, sales reports, and distributor performance dashboards.
- Ensure adherence to company policies, credit norms, and ethical business practices.

Collections & Working Capital

- Drive timely collections and maintain healthy outstanding levels within approved credit norms.
- Monitor and control credit exposure across the wholesale network.

Key Performance Indicators (KPIs)
- Primary and secondary sales achievement (value & volume)




- Current distributor / market appointments and activation
- Distribution numeric & weighted coverage
- Secondary sales growth and sell-through
- Collection efficiency and outstanding days
- Market share / share of business with key partners
- Scheme ROI and promotional effectiveness

Qualifications & Experience
- Graduate in any discipline; MBA / PGDM in Marketing or Sales preferred.
- 6–10 years of progressive experience in sales, with at least 3–5 years in a managerial capacity handling wholesale / distribution channels.
- Strong preference for candidates with experience in footwear, apparel, fashion, or FMCG/consumer durables wholesale distribution.
- Proven track record of handling non-exclusive or multi-brand wholesale networks and achieving growth targets.
- Experience working from or managing South India markets (especially Kerala / neighbouring states) will be an advantage.

Skills & Competencies
- Strong commercial acumen and negotiation skills
- Excellent relationship-building and influencing ability with trade partners
- Analytical mindset with proficiency in sales forecasting, MIS, and data-driven decision making
- Result-oriented, self-driven, and capable of working with limited supervision
- Good communication skills in English and Malayalam (knowledge of Tamil/Hindi is a plus)
- Willingness to travel extensively within the region
- High integrity and professional ethics

Additional Information
- The role is based at the Kozhikode Head Office and requires regular field travel across the assigned territory.
- The position offers significant autonomy in managing the wholesale P&L; for the region and high visibility within the organisation.

This outlines the primary duties and expectations. The company reserves the right to modify responsibilities based on business needs.

Pay: ₹20,000.00 - ₹50,000.00 per month

Benefits

- Cell phone reimbursement
- Flexible schedule
- Health insurance
- Internet reimbursement
- Paid time off

Work Location: In person

📌 Regional Sales Manager (Kozhikode)
🏢 Joggers Footwear
📍 Kozhikode