We are looking for a dynamic Regional Marketing Leader (APAC) to lead and scale our marketing efforts by making agentic and AI-driven marketing the operating model, not a bolt-on. As the Regional Marketing leader you will be responsible for driving brand-led demand generation, pipeline acceleration, and enterprise revenue growth across APAC — powered by AI agents that replace manual workflows at scale.

This role requires a strategic, hands-on marketing leader with deep experience in B2B SaaS, enterprise GTM, and Account-Based Marketing (ABM), and — critically — proven, hands-on experience designing, deploying, and scaling agentic marketing systems as the primary engine of demand generation and regional growth. Key Responsibilitie sAgentic & AI-Driven Marketing (Primary Mandate

)Own the vision and roadmap for agentic marketing operations — architecting a system of AI agents that plan, execute, and optimize demand generation with minimal manual interventio nLead adoption of AI-first and agentic marketing approaches, including

:AI-driven demand generation and personalization at scal eIntelligent ABM workflows (intent-led targeting, dynamic content, autonomous nurture sequencing

)Multi-agent systems that orchestrate campaigns, content, and outreach across channels for speed, precision, and RO

IReimagine and rebuild marketing operating processes by replacing manual workflows with autonomous AI agents wherever it drives better outcome sDefine evaluation criteria and guardrails for agentic marketing systems (accuracy, brand safety, escalation to humans, ROI attribution

)Partner closely with RevOps, Sales, and engineering/AI teams to ensure agent-generated insights and actions translate directly into revenue outcome sDemand Generation, Pipeline & Revenue Growt hOwn and scale multi-channel demand generation programs (digital, ABM, events, lifecycle) — increasingly orchestrated by AI agents — to drive qualified pipeline and revenue across enterprise account sDesign marketing motions, powered by agentic workflows, that directly support large, multi-year deal closures, not just top-of-funnel lead volum eBuild predictable, scalable, agent-driven pipeline engines that work across APAC and global market sABM & Enterprise Marketin gOwn and scale enterprise ABM programs, augmented by agentic personalization,



targeting $1B+ revenue organization sDrive deeply personalized engagement — at agent-enabled scale — across complex buying committees (CPO, CFO, CIO, Procurement, IT, Risk

)Ensure ABM efforts are tightly aligned to account strategy, opportunity stages, and renewal cycle sSales & Marketing Alignmen tAct as a true partner to enterprise sales leadership, owning

:Sales enablement strategies, including AI-agent-assisted content generatio nOpportunity air-cover program sContent and campaigns, produced and optimized by agentic systems, designed to move stalled deals forwar dAlign marketing KPIs tightly to revenue metrics (pipeline, win-rate, deal velocity) and to agentic system performanc eEvents, Field &

• Thought Leadershi pLead high-impact field marketing programs, including executive roundtables, industry conferences, virtual events, and thought leadership on agentic AI in enterprise marketing and procuremen tUse events as pipeline accelerators and deal-influence levers, not just brand exercise sContent, Digital &

• Growth Strateg yOversee enterprise-grade content, SEO, PPC, ABM ads, website optimization, and lifecycle programs, increasingly generated and optimized via AI agent sEnsure all content reinforces the company's positioning as an AI-first, agentic procurement leade rDrive experimentation and continuous optimization using data and agentic AI-driven insight sPartner &

• Alliance Marketin gCollaborate with consulting firms, system integrators (SIs), and ecosystem partners to develop joint GTM and enterprise outreach programs, including co-developed agentic marketing use case sLeverage partners as trust-accelerators in competitive enterprise deal sMarketing Analytics &

• RO

IOwn marketing analytics, attribution, and ROI measurement, including ROI specific to agentic marketing system sBuild dashboards and decision systems that clearly link marketing activity (including agent-driven actions) → pipeline → revenu eUse AI and automation to improve forecasting accuracy and decision-making spee d





Qualifications & Experien ceMust-Ha ve10+ years of B2B marketing experience, with at least 5+ years in senior/leadership rol esHands-on experience designing, deploying, and scaling agentic or AI-led marketing systems — such as AI-driven ABM/demand engines, autonomous nurture and personalization systems, or agent-orchestrated campaign executi onProven success marketing enterprise SaaS platforms (procurement, supply chain, spend management, or adjacent enterprise domains preferre d)Strong experience working directly with enterprise sales teams on large, complex dea lsHands-on expertise wit h:Demand generation & A

BMMarketing automation (HubSpot, Marketo, etc.) and how agentic layers extend or replace th emCRM (Salesforc e)Analytics and attribution frameworks, including for agent-driven activi tyStrongly Preferred (Differentiator s)Direct experience building agentic marketing systems using AI agent frameworks or platforms (e.g., agent orchestration tools, LLM-based workflow builders, autonomous campaign agent s)Experience owning regional or global GTM (North America, EMEA, APAC) with agentic systems as a scaling lev erDemonstrated ability to scale marketing from 1 → N regions primarily through agentic technology and systems, not just headcou ntPoint of view on where human judgment must stay in the loop versus where full agent autonomy is appropriate in marketing executi onFamiliarity with AI governance, brand safety, and data privacy considerations relevant to autonomous marketing syste msWhy Join Zyc usSell a Recognized Market Leader – Zycus is consistently recognized by Gartner, Forrester, and IDC, giving instant credibility with Fortune 1000 CIOs & CPO s.Win Big, Strategic Deals – Own multi‑million‑dollar, multi‑year enterprise deals competing against SAP Ariba, Coupa, and Ivalu a.AI‑First GTM Prospect – Build and scale next‑generation, agentic marketing systems in a company that genuinely invests in AI — not just talks about i t.Global Impact from India – One of only three Indian‑born product companies positioned as a Gartner Magic Quadrant Leader, with global scale and Indian headquarter s.True Industry Grand Sla m:Gartner Magic Quadrant Lead erForrester Wave recogniti onIDC MarketScape positioni ngGartner Customers’ Choi ce

📌 Regional Marketing Leader – APAC (Bengaluru)
🏢 Zycus
📍 Bengaluru