Company Description: Blue Meridian Advisory is an operator-led growth firm built by three ex-Amazon L6 leaders. We work with consumer brands across marketplaces and direct channels, running the full operating system from content architecture to advertising performance to brand experience. We are not an agency. We think like operators, work like builders, and hold ourselves to the same standards we set for our clients.

We are building the creator side of that operating system from zero. This is the person who owns it.

About the Role: Every consumer brand we work with runs into the same wall. They know creators sell product. Nobody inside the company has time to talk to two hundred of them.

That conversation is this job. You will build and run the influencer and affiliate programme for Blue Meridian's client brands: finding creators who fit a brand, opening the conversation, negotiating what they get paid, getting content live on the date agreed, and tracking what each one returned. You will do it across several consumer categories at once, from skincare to snacks to home.

We are hiring on temperament for this seat. The person who does well here is comfortable sending the first message to a stranger, following up three times without taking it personally, and holding a rate conversation without flinching. If you already spend your day inside Instagram and YouTube and have opinions about which creators are worth their asking price, you are closer to qualified than most people with five years on a CV.

You will work directly with the founding team and own this programme end to end from your first month.

What you will do:

Sourcing & Creator Outreach

– Build a live creator pipeline for every brand on our roster,



mapped by category, audience size, engagement quality, and price

– Own first contact across Instagram, YouTube, and email. You write the message, and you follow up until you get a yes or a clear no

– Qualify creators on real signals: comment quality, audience overlap with the brand, past brand work, and whether their followers actually buy

– Keep one source of truth for every creator contacted, their rate, their terms, and their outcome

Affiliate Programme Management

– Set up and run affiliate programmes on Amazon Associates, GoAffPro, Shopify Collabs, and equivalent platforms

– Negotiate commercials across flat fees, commission splits, barter, and hybrid deals, and know which structure fits which creator

– Issue tracking links and coupon codes, and confirm attribution works before a campaign goes live

– Chase deliverables so content ships on the date agreed, in the format agreed

Performance & Reporting

– Track clicks, orders, revenue, and cost for every creator, and report what each partnership actually returned

– Cut the partnerships that do not pay back, and put the budget behind the ones that do

– Deliver a weekly view to the founding team and to client brands covering pipeline, live campaigns, and attributed revenue

Campaign Coordination

– Brief creators on the brand, the product,



and the message, then review content before it goes live

– Work with the creative and performance marketing teams so the strongest creator content gets used in paid campaigns

– Handle payouts, invoices, and basic partnership paperwork with support from the team

What we are looking for:

Non-negotiables

– 0–2 years of experience, any discipline. What you studied matters less than how you talk to people

– Genuinely outgoing. You start conversations with people you have never met, and you do it without dreading it

– Daily, native familiarity with Instagram, YouTube, and the Indian creator economy. You should be able to name ten creators in a category and tell us why three of them are overpriced

– Clear written English. Your outreach message is the product, so it has to read like a person wrote it

– Organised by instinct. This role runs a hundred parallel conversations, and forgetting one costs a brand money

– Comfortable with numbers. Every week you will be asked what a creator cost and what they returned

– Based in Bengaluru or willing to relocate. This is an in-office role

Strongly Preferred

– You ran something in college: a fest, a society, a page, a small business. Anything where you had to convince people to say yes

– Your own content presence, however small. Posting consistently teaches you what you will be asking creators to do

– An internship in marketing, sales, community, or partnerships

– Working spreadsheet skill: filters, VLOOKUP, pivot tables

– Hindi or a second Indian language, practical for creator conversations outside the metros

📌 Program Manager (Bengaluru)
🏢 Blue Meridian Advisory
📍 Bengaluru