Own end-to-end management of Google Ads accounts across Search, Display,

YouTube, Performance Max, and Discovery campaigns
Build and scale campaigns targeting parents and students across India, Southeast

Asia, the Middle East, and other key markets
Conduct deep keyword research, audience segmentation, and intent mapping to

maximize relevance and Quality Score
Implement and optimize Smart Bidding strategies (Target CPA, Target ROAS,

Maximize Conversions) across funnel stages
Manage Performance Max campaigns including asset group strategy, audience

signals, and listing feed optimization
Own end-to-end management of Meta Ads (Facebook & Instagram) across

Awareness, Consideration, and Conversion objectives
Build prospecting and retargeting funnels using Custom Audiences, Lookalikes,

Interest, and Broad targeting strategies




Manage campaign structures across Advantage+ Shopping Campaigns (ASC), Lead

Gen, and Conversion campaigns
Analyze campaign performance and continuously optimize for CAC, ROAS, and LTV
Collaborate with creative teams to test ad copies, hooks, and creatives for

performance improvement
Work closely with analytics and product teams to improve funnel conversion rates

and attribution accuracy
Generate actionable insights through dashboards and performance reports

Application Question(s):
How many years of experience do you have ?
What was the highest budget you have handled ?
What was your last drawn CTC ?
What is your expected CTC?

Work Location: In person

📌 Performance Marketing Manager Hsr Layout
🏢 BrightChamps
📍 HSR Layout